Online Marketing Manager, Paid Search Marketing

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Your Future Org

Our Marketing team brings to life the Atlassian story to drive demand for our tools and spread awareness of Atlassian’s mission to unleash the potential of every team. We're a dynamic crew of storytellers and strategists who bring to life our company, apps and solutions in a way that helps customers achieve maximum impact.

Your Future Team

Our Paid Marketing Team is responsible for executing and measuring marketing campaigns that help promote Atlassian products, attract new audiences, and ultimately add new customers to our growing community. You'll join an outstanding team that is a critical growth engine for the company. The team works cross-functionally across with key partners in Product, Analytics, Design, and Engineering. You will report to the Performance Marketing Team Lead, Search & Review Sites.

Atlassian is seeking a Paid Search Manager to accelerate the growth of our paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions.

You will join the paid advertising team and use paid search tactics to drive new user acquisition for Atlassian products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing and scaling our paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.

• Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
• Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns.
• Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy.
• Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
• Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution.
• Process trademark whitelisting requests for Atlassian partnerships and submit competitor trademark violations, when necessary.
• Submit and manage project requests with cross-functional teams.

Desired Qualifications

• Campaign management, measurement, optimization, and reporting is in your DNA
• Must: 3 - 5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth
• Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance)
• Highly organized and very detail-driven. Proven record in successfully handling multiple projects at a given time
• Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
• Ability to work in a team environment as well as independently
• Cares about the output and the quality of the results
• A dedication & love for the work and team and a desire to make the team better in all aspects

Big plus, but not required if:

• Experience with keyword trademark management and 3rd party tools
• SQL knowledge
• Experience with reporting, data presentation, and visualization using Tableau

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

Zone A: $117,000 - $152,750

Zone B: $105,300 - $137,475

Zone C: $97,200 - $126,900

This role may also be eligible for benefits, bonuses, commissions, and equity.

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.