GTM (Go-To-Market) Engineer

Who We Are

At Effectory, we’re on a mission to improve the working world by empowering organizations with employee feedback. Our human-centric tech supports more than 800 organizations across 70+ countries - and we’re growing fast.

We believe in self-managing, motivated teams, where every voice is heard and every person thrives. Diversity and personal growth are not just nice-to-haves - they’re at our core.

What You’ll Do

As our GTM Engineer, you’ll bridge the gap between Product, Tech, and Revenue by building smart, scalable systems that drive growth. You’ll play a pivotal role in getting our platform into the hands of our next 7000 customers.

• Design and implement GTM workflows that automate campaign triggers, outreach sequences, and data enrichment
• Build smart integrations with tools like CRM, product usage systems, and marketing platforms
• Work hand-in-hand with Marketing, Sales, Customer Succes, Product & RevOps to translate GTM strategy into repeatable, scalable operations
• Prototype, test, and improve GTM automation using platforms like Hubspot, N.Rich, Clay, Gong, using APIs, webhooks, or internal tools
• Measure and optimize GTM performance—think ABM metrics, pipeline velocity, conversion metrics, and revenue impact
• Continuously refine process and tools to increase efficiency while maintaining high product standards

THIS IS YOU

• You bring a growth mindset - you see automation as a way to multiply impact, not suppress personality
• Technical fluency with AI, APIs, GTM stacks, and automation platforms like HubSpot, Clay, N.Rich or similar
• You’re comfortable operating in ambiguity—you validate ideas fast, failing smart, and iterating quickly
• Data-driven decision-making is your default—you use metrics, not guesswork, to drive improvements
• Collaborative at heart—you align GTM thinking with Marketing, Sales, Customer Success, RevOps, and Product teams

WHY YOU LOVE WORKING HERE

• Amplify impact: Drive meaningful GTM execution that fuels our scale from 800 to 8,000+ customers
• Purpose + autonomy: Trust, self-direction, and space to own your mission
• Grow continuously: Learning budget, Body & Mind stipend, summer/winter school, and team events
• Flexibility: Hybrid work, up to 60% remote, and even working from abroad for up to 4 months
• Vibrant culture: Collaborative, feedback-oriented, and relentlessly focused on improvement

THIS IS WHAT WE OFFER

• Competitive salary
• An annual bonus scheme
• 25 holidays for FTEs, and flexible public holiday options
• A fun and interactive onboarding program to get to know our company and some of your new colleagues
• A learning budget to spend on your own personal development. We also provide extensive professional and personal development opportunities, and also organize yearly summer and winter schools
• Flexible working: you will be able to work max 60% of your contract hours from home (or any other location in the Netherlands and/or Germany)
• Budget to set up your home office
• Yearly Body & Mind budget to spend on anything that energizes (or relaxes) you
• Annual events, such as our Christmas party, summer party & the legendary Big Day
• Additional monthly compensation for working from home
• You get your birthday off work, and can also take a day to volunteer for a cause of your choice