Marketing Specialist

Join ABB and help industries stay ahead – more efficiently and sustainably. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we provide what you need to make it happen. Growth takes perseverance, but at ABB, you’re never alone. Run what runs the world.

Deze functie rapporteert aan: Marketing Chapter Leader

Your Role and Responsibilities

We are looking for an analytical and curious professional capable of collecting, structuring, and interpreting market data, competitive intelligence, and customer feedback. Reporting to the Marketing chapter, the candidate will join the Market & Portfolio Discovery Ecosystem Agile Team and will play a key role in enabling data-driven decision-making by providing timely and actionable insights.

In this role, you’ll help run what runs the world, by taking on meaningful work that drives real impact.

Work model: hybrid#LI

Key Responsibilities

• Collect and analyze market data from primary and secondary sources
• Play a key role in the annual processes of estimating and simulating market snapshots and the competitive landscape for the assigned division
• Monitor competitors, industry benchmarks, and emerging trends
• Manage competitive intelligence activities and produce on-demand reports
• Collaborate with cross-functional teams to turn insights into actionable strategies
• Structure and analyze customer feedback (Voice of Customer) from surveys, interviews, etc.
• Support the definition of go-to-market and cross-selling strategies
• Contribute to the development of competitive intelligence capabilities across the team and broader organization through knowledge sharing and collaborative learning

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

Qualifications for the Role

• Proven experience in market insights collection, including primary/secondary research, competitive analysis, and trend monitoring, using both qualitative and quantitative methodologies
• Skilled in market share estimation and simulation tools (e.g., Jedox or equivalent) and trend analysis
• Strong data storytelling, synthesis, and strategic thinking skills
• Proficient with data collection (e.g., Qualtrics, SurveyMonkey), CRM (e.g., Salesforce), and analytics tools (e.g., Excel, Power BI, Tableau)
• Experience in industrial B2B or tech environments
• Familiarity with social listening and competitive tracking tools (e.g., SimilarWeb, SEMrush, Brandwatch)
• Excellent stakeholder management, collaboration, and Agile teamwork abilities
• Outstanding English communication skills (verbal and written), with a degree in Economics, Marketing, Statistics, or related field

What’s in it for you?

We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward.

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.

Guide the future. This is where innovation accelerates, industries are reimagined, and your impact powers the world ahead. Run What Runs the World.

Wij waarderen mensen met verschillende achtergronden. Zou dit jouw verhaal kunnen zijn?

Onze waarden – courage, care, curiosity and collaboration – vormen het hart van onze cultuur en sturen ons handelen en onze innovaties. Bij ABB is vooruitgang vanzelfsprekend: voor jou, je team en de wereld. We geloven in een leven lang leren en persoonlijke groei, en we zetten ons in om onze medewerkers de juiste tools, ondersteuning en kansen te bieden om te leren, te verbinden en te groeien.

Diversiteit & Inclusie bij ABB

Bij ABB werken we elke dag aan oplossingen voor de grootste uitdagingen van nu — van duurzaamheid tot slimme technologie. Dat kunnen we alleen dankzij onze mensen. We geloven dat je pas echt impact maakt als iedereen zich welkom en gewaardeerd voelt. Diversiteit en inclusie zijn voor ons de basis voor creativiteit, innovatie en succes. Of je nu anders denkt, doet of bent: bij ABB vieren we wat jou uniek maakt. Want samen komen we verder.