Buying Manager

Buying Manager - EU eCommerce

BUYING MANAGER - EU ECOM

As part of the EU eCommerce Product Merchandising team, the Buying Manager drives end-to-end merchandising for adidas eCom Europe, ensuring the right product is delivered at the right time and in the right quantity. You’ll lead the full buying process for the Outdoor and Golf categories, from range selection to buy execution, aligned with seasonal and commercial targets. Partnering with EU BU, you'll provide key input on product needs from the eCom lens. You will own all pre-season decisions for the Outdoor and Golf categories, shaping the assortment framework and driving aligned buys while supporting Planning and Trading teams with in-season actions to respond to commercial performance. Strong collaboration with Business Units, DVM, Digital Activation, and core eCom functions will be key to your success.

Key Responsibilities:

• Own the range selection and buy process for specific category ranges, aligned with defined targets and objectives.
• Work closely with the EU Merchandising team to provide input on key product asks for the eCom channel within the assigned category.
• Lead range selection in line with Brand priorities and Commercial strategy, ensuring alignment with seasonal goals and financial targets.
• Own pre-season forecasting in collaboration with European merchandising teams, based on agreed OTB and range size targets.
• Manage range handover to key stakeholders, including final forecasts, launch phasing, and size curves.
• Drive in-season range management to maximize commercial performance.
• Ensure timely and efficient product launches through alignment with all key stakeholders ahead of online introduction.
• Support the delivery of financial and range efficiency targets for specific categories by working closely with the Planning & Trading teams. You will contribute to driving Net Sales, Sell-Through, and Standard Margin through effective range and merchandising decisions.
• Manage and maintain all range management systems (both pre-season and in-season).
• Align with Product Content, Demand Planning, DVM (Digital Visual Merchandising) and Digital Activation to ensure smooth, on-time and impactful product launches online.
• Participate in in-season category trading meetings, using sales performance, campaign results, and key merchandising KPIs to inform and influence range decisions through data-driven insights.

Key Relationships:

• EU BU.
• EU eCom Planning and Trading.
• DAT (Digital Activation Planning).
• DVM (Digital Visual Merchandising).
• Europe Demand Planning.

Skills and Abilities:

• Strong expertise in pre-season buying within a multichannel direct-to-consumer environment (e.g., own retail, franchise, and eCom) for a global brand.
• Solid understanding of merchandising, with broad exposure to related functions across the buying process.
• Proficient in data analytics to support fact-based forecasting and decision-making.
• Fluent in English, both written and spoken.

Requisite Education and Experience

• University degree.
• Minimum 2 years of professional experience, ideally in Buying, Trading, or Planning roles.

At adidas, we have a winning culture. But to win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture: this is how we win while playing fair.

• COURAGE: Speak up when you see an opportunity; step up when you see a need.
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.