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Sales Operations Manager

Posted 6 Aug 2025
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Work experience
5 to 15 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Join Vanderlande as a Sales Operations Manager

Company Overview
As a subsidiary of Toyota Industries Corporation (TICO), Vanderlande is experiencing rapid growth driven by strong demand in the logistics automation sector. Vanderlande is a global leader in the design, manufacturing, installation, and service of advanced material handling systems. Our technologies support some of the world’s most recognized brands in e-commerce, parcel delivery, and air transportation.

Position Summary
The Sales Operations Manager is a key enabler of sales success across Vanderlande’s Airports Sales and Sales Engineering teams. This role is responsible for streamlining processes, driving performance, and supporting strategic sales initiatives. The position also provides direct support to the Executive Director Global Airports Sales Operations & Excellence, enabling visibility, consistency, and efficiency across the global sales organization.

This position requires a blend of analytical thinking, operational execution, and cross-functional collaboration to enhance sales productivity, ensure data transparency, and drive scalable growth. The ideal candidate is both strategic and hands-on, capable of converting insights into action.

Key Responsibilities

Strategic Sales Support & Performance Management

  • Track and analyze key sales metrics to inform leadership decisions:
    • Order intake vs. targets
    • Pipeline health, velocity, and conversion rates
    • Forecast accuracy and bid-related sales costs
    • Quota attainment, churn, and average deal size
  • Develop and maintain sales dashboards and KPI trackers
  • Support strategic initiatives such as market expansion, account growth, and new solution introductions

Sales Data Management & Reporting

  • Ensure data accuracy and integrity across CRM and sales platforms
  • Collect, manage, and analyze sales data to generate actionable insights
  • Produce reports on sales performance, campaign effectiveness, and pipeline health

Sales Process Optimization

  • Identify and implement improvements in sales workflows
  • Streamline processes from lead generation through deal closure
  • Apply best-in-class methodologies (e.g., Challenger, Strategic Selling) to enhance team performance

CRM & Sales Technology Management

  • Administer and optimize Touchpoint and other sales tools
  • Drive automation and efficiency through system enhancements
  • Provide user support and training to ensure effective platform utilization

Forecasting & Planning

  • Assist in sales forecasting, budgeting, and quota setting
  • Monitor sales funnel performance and provide optimization recommendations

Sales Dashboarding Performance Monitoring

  • Monitor different KPIs to highlight trends and recommendations
  • Provide insights to improve overall sales effectiveness

Sales Enablement, Training & Event Management

  • Organize and support training programs for employees
  • Coordinate cross-product solution training and onboarding with Sales Leaders
  • Plan and execute internal sales events such as global sales meetings, conferences, kickoffs, and training sessions

Sales Strategies and Initiatives

  • Partner with Finance, Marketing, Supply Chain, Regional Sales Leaders and Product teams to align on sales strategies and initiatives
  • Ensure integrated execution of customer engagement strategies

SharePoint Resource & Content Management

  • Collaborate with Product Marketing team to maintain and manage centralized content and communication tools:
    • Sales playbooks, methodology guides, pricing tools
    • KPI dashboards, win/loss analysis, coverage models
    • Onboarding materials and product certifications
    • Governance documentation, proposal libraries, and customer references

Qualifications

  • Bachelor’s degree in Business, Marketing, Engineering, or a related field (Master’s degree or CSOP/CSL certification a plus)
  • A broad experience that includes a mix of:
    • 5+ years in sales operations, performance management, or process improvement
    • 2–4 years in sales or commercial roles
    • 1–3 years in project management or cross-functional collaboration
  • Proficient in advanced Excel, PowerPoint, PowerBI skills; highly skilled in CRM platforms
  • Strong analytical and forecasting capabilities, coupled with excellent communication skills
  • Exceptional time management with a keen eye for detail and a commitment to meeting deadlines
  • Proven ability to juggle multiple priorities in dynamic, fast-paced, and matrixed environments
  • Experienced in leading cross-functional workshops and driving alignment across departments

Career Growth & Development This role provides a pathway to leadership positions in Sales Operations, Commercial Excellence, and Program Management. Potential career trajectories include:

  • Senior Manager or Director roles in Global Sales Strategy across multiple Domains
  • Regional Sales or Key Account Leadership
  • Global Transformation or Program Governance

Additional Information This job description reflects key responsibilities but is not exhaustive. Responsibilities may evolve with organizational needs.

Vanderlande is the global market leader for value-added logistic process automation at airports, and in the parcel market. Vanderlande’s baggage handling systems move 4.2 billion pieces of luggage around the world per year. Its systems are active in 600 airports including 14 of the world’s top 20.

Logistics
Veghel
6,000 employees