Internship: AI Maturity Scan & Roadmap

Internship: AI Maturity Scan & Roadmap

AI readiness and innovation acceleration: Developing an AI maturity model and roadmap for SPOTONVISION and clients

Help shape the future of AI in B2B marketing. Are you eager to dive into the world of AI and innovation? At SPOTONVISION, we believe that adopting AI starts with understanding where you stand. Many B2B organizations want to leverage AI but aren’t sure how ready they are. That’s where you come in.

We’re looking for an ambitious intern who can help us (and our clients) assess AI readiness and create a clear roadmap for successful adoption. You’ll work on developing an AI maturity model specifically tailored to marketing and ABM (account-based marketing).

Research Question
How can we assess an organization’s AI maturity and translate it into a concrete, scalable action plan for successful AI adoption?

What will you be learning?

• Design and validate a maturity framework.
• Gain strategic insight into AI adoption in marketing environments.
• Develop skills in modeling and advisory work.

What will you be working on?

• Study existing maturity models (e.g., McKinsey, Deloitte).
• Design a model tailored to marketing and ABM.
• Apply the model to SPOTONVISION and 1–2 clients (interviews, surveys).
• Build a visual or interactive scan tool.
• Develop an implementation roadmap with quick wins and long-term planning.
  You will complete your assignment with:
• AI maturity model and tool (Excel/dashboard/web).
• Research report with use cases.
• Roadmap with actionable steps for each maturity phase.

You will be a match if:

• You have interest in AI strategy, change management, and framework development.
• You have experience with data analysis or dashboards is a plus.

Practical info:

• Start date: Flexible
• Duration: 3–6 months (flexible depending on availability)
• Location: Hybrid / Amsterdam office
• Compensation: Internship allowance provided

By email hrm@spotonvision.com or Whatsapp: +31 (0)6 40 94 32 90.
We look forward to meeting you!