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Digital Content Coordinator

Posted 17 Jul 2025
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Work experience
1 to 3 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Join the Denim Heads at G-STAR

WE ARE DENIM HEADS.

We love denim. Live and breathe it. It’s in our DNA.
At G-STAR, we see no limit to what denim can do. We believe it can be force of progress and innovation for both people and planet. How? By hiring the most creative, curious and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow. Denim is in our DNA, our people are our stitching. Join the denim heads making raw denim!

We are committed to creating an inclusive environment and welcome applications from all qualified candidates, regardless of background, identity, or experience.

HERE'S WHAT WE'LL DO TOGETHER:

As the Digital Content Coordinator for G-STAR, you will be managing campaign content on our website across all markets and devices. Working closely with Marketing and Digital Trade teams, you assist in planning and executing the digital campaign content plan to elevate the G-STAR experience and maximize digital performance. You strive to deliver all campaigns on time and to a high standard, incorporating best practices and always in line with brand standards and visual guidelines. You have an eye for detail and work to ensure high levels of site hygiene are maintained.

You will be the first point of contact for non-product content related questions and issues and assist the Digital Content Intern on their daily work and responsibilities.

YOUR TASKS & RESPONSIBILITIES:

Digital Content strategy & briefing:

  • Coordinate upcoming campaigns using Jira.
  • Work closely with the rest of the content and trade teams on alignment of campaign’s strategy and execution.
  • Communicate the strategy across departments and draft the brief.
  • Monitor the delivery of content in good time for launch.
  • Provide toolkits to regional teams to ensure smooth launch of campaigns.
  • Monitor and analyze campaign content performance. Suggest changes to drive performance.

Content Management:

  • Become a super user of CMS program Amplience.
  • Develop and provide necessary content toolkits for regional teams.
  • Align with IT-team and Amplience on further development of the program content.

HERE'S WHAT YOU BRING TO THE TABLE:

  • A degree in communications, marketing or a related field.
  • 1-3 years of experience in a similar role, preferably within the fashion industry.
  • Experience with CMS and HTML.
  • A strong eye to detail.
  • Good communication skills, with the ability to collaborate effectively with cross-functional teams.
  • A can-do, pragmatic attitude with the ability to multi-task.
  • Fluent in English. Other languages like Dutch, German, French or Spanish are a plus.

WHAT WE BRING TO THE TABLE:

Located in Amsterdam, our G-STAR HQ offers the chance to work in a diverse environment, with a team of about 300 employees who represent more than 35 nationalities. We all work and collaborate together to be on top of the game and become the number one denim brand!
Beyond a competitive salary, working at G-STAR brings many other perks and exciting opportunities:

  • A work environment that offers room for fun, inspiration and innovation,
  • A clothing budget to showcase your personal style while representing G-STAR,
  • A healthy lunch at our canteen,
  • Free access to learning and development platforms Udemy and Goodhabitz,
  • Flexibility to work from home 1 day a week,
  • A discount on a new bicycle and gym membership.

G-Star has become a fixture of the denim market. Occupying 10 offices around the globe, with over 6000 points of sale in more than 60 countries, the brand maintains an international appeal. Across every location and area of the business, innovation is the common goal.
Based from our headquarters in Amsterdam are the Marketing, Design and Styling, Merchandising, Logistics, Retail, Interiors, IT, Purchasing, and Finance departments.

Retail
Amsterdam
Active in 12 countries
350 employees
40% men - 60% women
Average age is 37 years