Senior Manager, EMEA Marketing Planning

Senior Manager, EMEA Marketing Planning at Netflix

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Context

The Senior Manager, EMEA Marketing Planning will oversee regional Marketing Planning efforts, across Import Planning, Partnerships Planning and Marketing Studio Relations. The Senior Manager will lead a team of five, and report directly to the Director of EMEA Marketing Planning & Operations. As a seasoned thought partner to EMEA Marketing teams, and a regional representative for XF Marketing teams based in UCAN, LATAM and APAC, the Senior Manager will focus on the below three core areas of responsibility.

Core Impact Areas:

EMEA Strategic & Operational Leader

• Manage a team to lead the import of UCAN, LATAM and APAC title campaigns, demonstrating strategic pan-EMEA campaign leadership on EMEA needs & nuances from upstream input, right through to operational campaign execution.
• Determine new ways of working for Studio Relations in the region - nurturing internal (Content) and external (Studio partner - i.e. BBC, ITV, Channel 4, Sony,) stakeholder relationships, building strategy & workflows for the years ahead.
• Partner with the Manager, Partnerships Planning to establish the new EMEA Partnerships Planning pod, assessing and proactively adapting the direction and scope of the team in line with ever-evolving business needs.
• Develop strong strategic partnership with EMEA Marketing leaders, confidently representing regional workflows, and the full EMEA import & licensed title slate.
• Build strong working relationships with Marketing stakeholders in export markets across UCAN, LATAM and APAC - with focus on the US and Korea - alongside key regional stakeholders (including Content licensing teams) in EMEA.

Regional Marketing Hub

• Strong EMEA IQ/EQ, ability to distill the complexities of the region ex-EMEA.
• Holistic purview on EMEA market strategies, nuances and ambitions.
• Full knowledge of the global content slate & business initiatives - connecting the dots between the content slate and the business, with ability to foresee future needs.
• Strong understanding of all import title, licensed title and brand partnerships campaign execution in region, which can be consolidated & communicated to regional partners & EMEA leaders.

Team Management

• Lead a team of seasoned, geographically-dispersed marketeers - inspiring and elevating individuals, and identifying new areas for team and personal development.
• Drive Regional Planning team strategy, laddering up to the overall vision of the EMEA Planning & Operations group.
• Support direct reports with issue escalation and crisis management.
• Drive ongoing innovation & efficiencies within day-to-day team ways of working, R&Rs and partner team connectivity.

Key Qualifications

The role will require 10+ years of experience in strategic marketing (social, digital media, partnerships), and is best suited for someone with prior people management experience. Previous lived and/or working experience across multiple EMEA markets will be valuable, but is not essential.

Required Skills

• Deep, demonstrable experience in marketing strategy, operations and planning, with expertise in building scalable frameworks, and managing, developing and executing regional workflows and processes.
• Natural people leader, with ability to build strong relationships and work across many internal cross-functional teams and markets.
• Strong experience in the development of 360 marketing campaigns, from strategy to execution, with a working understanding of the role that partnerships (brand partnerships, consumer products, etc) play within the overarching campaign.

Desired Skills

• Specific experience in brand partnerships marketing, with a focus on paid digital media and social media-driven content and campaigns.
• In-depth knowledge of brand collaboration workflows and branded content placement.
• Experience partnering with external studio partners on marketing licensed content.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.