Strategic Account Manager EMEA

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive – whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First: We act in the best interest of the runner.
• Word is Bond: We do what we say we’ll do.
• Champion Heart: We give our all in everything we do.
• There is no “I” in Run: We stay generous with our humanity.
• Keep Moving: We find ways to move every day because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement – because we’re all moving towards something. Let’s run there.

Your Job

As the Strategic Account Manager for the EMEA region, you will report directly to the EMEA Sales Director and collaborate closely to drive business expansion across Europe through the development of a comprehensive sales strategy for strategic accounts: Intersport International (IIC), Decathlon and Sport Direct International (SDI). In this role, you will play a pivotal part in shaping Brooks' future success by implementing the EMEA sales strategy with key retailers and identifying new business opportunities within these strategic partnerships. The Strategic Account Manager EMEA is responsible for the revenue and margins generated by our activities with these retailers. You will work closely with the territory Directors and sales managers in the various countries. This role requires extensive travel to all required meetings and strategic accounts in an effort to achieve sales goals.

Your responsibilities:

• ACCOUNT STRATEGY
• Develop and foster strong partnership with the 3 main accounts in accordance with Brooks' commercial policy. Work closely with their Running team to develop the best strategy for the brand.
• Partner closely with the EMEA Sales Director in developing, maintaining, and implementing a comprehensive 1-3 years commercial strategy aligning Brooks business objectives with the specific needs of each account. Lead negotiation of commercial agreements with the accounts.
• Drive the implementation of the sales strategy for the accounts, with a focus on their international expansion. Define and lead the brand deployment strategy across their extensive network of stores and countries.
• Develop and implement brand concepts, strategic sales forecasts, product sales plans, and annual revenue goals for each assigned account.
• CROSS-FUNCTIONAL COLLABORATION
• Successfully influence decisions across marketing, IT, logistics and merchandising functions to ensure that retailers needs and requirements are met.
• Actively engage with Brooks' local sales and marketing teams to understand local business requirements and policies and ensure they are aligned with our operations with the accounts.
• Play an integral role in leading seasonal and recurring presentations with support from the EMEA Sales and Marketing Director.
• SALES & MARKETING
• Identify, and optimize our marketing spending to balance growth and profitability, while ensuring that investments are made in the most effective and efficient means of communication.
• Evaluate and provide critical input in Brooks' involvement in account running campaigns and ensure a strong and visible representation of our brand.
• Drive sell thru at retail and ensure Brooks’ position as the leader in performance running.
• Analyze account performance, market trends, and consumer insights to identify growth opportunities.
• Act as a conduct between Intersport International and the local Intersport organization (via Brooks’ local sales/key account managers and marketing) to facilitate better verticalization of Brooks’ European policy with IIC in different countries, while respecting local requirements.
• Partner closely with the key account manager for these accounts to ensure the day-to-day implementation of the strategy defined with these accounts.

Your qualifications:

• Bachelor’s degree in Sales, Business Management, Marketing, or related field.
• 7+ years’ experience in sales management and/or key account management required.
• Retail Sales Experience of 5 years preferred.
• Strategic account management experience preferred.
• Fluent in English and French.
• Excellent knowledge and experience in digital retail.
• Excellent skills in computers and the ability to work with programs such as Excel, PowerPoint, and Word.
• Ability to work in a team environment.
• Excellent verbal and written communication skills, in particular as it relates to understanding and identifying customer needs.
• Strong presentation skills.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
• Keen attention to detail in planning, organization, and execution of tasks, while still maintaining the larger, strategic direction.
• Ability to anticipate how decisions can impact our customers as well as all other external and internal stakeholders.
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
• A passion for the running enthusiast and practicing an active lifestyle.
• Regular travel within France.
• Unwavering demonstration of Brooks’ corporate values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving!