Paid Search Manager

Paid Search Manager at Dyson

About us

At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam, Paris, Cologne, Dubai, and Istanbul. Home to 2,000 talented individuals from 66 nationalities, with 55% female representation, our region thrives on diversity, cross-functional collaboration, and a shared drive for progress.

Working at an in-house commercial centre of excellence, directly with our creative and media teams and the broader business, we drive effective media that showcases our technology and pulls consumers through the purchase funnel.

About the role

As our Paid Search Manager, you will lead the performance and alignment of Dyson’s paid search campaigns across multiple markets. You’ll be responsible for setting the “golden rules” of paid search, designing standardized frameworks, and ensuring these best practices are effectively adopted throughout the region. Your role will blend high-level strategy with direct, hands-on expertise to elevate both the consistency and quality of execution in every market.

Acting as a key bridge between company strategy and local delivery, you’ll work closely with country-level traffic teams—providing insights, actionable recommendations, and ongoing consultancy. Your partnership will help ensure that every market benefits from a unified, data-driven paid search approach, while also maintaining the flexibility to capitalize on local opportunities.

You will oversee campaign performance, identifying trends, challenges, and areas for improvement. By offering expert guidance, running cross-market workshops, and facilitating training sessions, you’ll uplift knowledge and execution capabilities across the region. You’ll also drive collaboration with SEO teams to create a truly integrated search strategy.

Crucially, you’ll manage centralized reporting and dashboards to monitor results, keeping senior stakeholders regularly informed of successes, opportunities, and lessons learned. By creating a robust feedback loop, you’ll enable the continuous exchange of best practices and support the ongoing evolution of Dyson’s paid search strategy.

About you

• 6+ years of hands-on PPC experience, ideally across multiple markets/regions
• Advanced knowledge of Google Ads, Microsoft Ads, SA360, Google Analytics, and bidding platforms
• Proven track record in optimizing account structures, keywords, ads, and audience targeting
• Comfortable analyzing data and translating insights into clear actions
• Experience building scalable processes and sharing best practices
• Strong stakeholder management and cross-functional coordination skills
• Skilled communicator, able to train, influence, and present to diverse audiences
• Entrepreneurial mindset with a passion for innovation and staying ahead of trends
• Detail-oriented, highly organized, and able to manage multiple priorities
• Experience with Affiliates networks is a plus

Benefits

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.

Awards & Accreditations

The Times, 2024 & 2023

UK Top 100 Graduate Employers

Universum UK, 2024

Most Attractive Professional Employers in UK

Universum UK, 2024

Most Attractive Student Employers in UK

Universum Singapore, 2024

Most Attractive Student Employers in Singapore

D&I Award Japan, 2024

Best Workplace for Diversity & Inclusion

GradSingapore, 2024 & 2023

Singapore's Top Leading Graduate Employers

Forbes, 2023

World's Best Employers

Forbes, 2023

World's Top Companies for Women

Employee Experience Awards Singapore, 2023

Bronze, Best Women Leadership Programme