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Channel Sales Specialist Benelux

Posted 25 Jun 2025
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Work experience
7 to 15 years
Full-time / part-time
Full-time
Job function
Degree level
Required languages
English (Fluent)
Dutch (Fluent)

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Bij ABB helpen we industrieën om voorop te blijven lopen – efficiënter en duurzamer. Hier is vooruitgang een verwachting - voor jou, je team en de wereld. Als wereldwijde marktleider geven we je wat je nodig hebt om het waar te maken. Het zal niet altijd gemakkelijk zijn, groeien vergt doorzettingsvermogen. Maar bij ABB sta je er nooit alleen voor. Run what runs the world.

Deze functie rapporteert aan: Sales Manager

Your role and responsibilities

As a Channel Sales Specialist in the industrial automation sector, you will be the driving force behind indirect sales within ABB Process Automation’s Energy Industry and Process Industry businesses across the Benelux region.

You’ll have the opportunity to both acquire new partners and grow existing ones in a dynamic market. Collaborating with system integrators, distributors, value-added resellers, panel builders, and installers, you will convince end customers of ABB's innovative solutions.

You will expand and refine partner business plans to drive revenue for ABB Solutions and Service business within Netherlands, Belgium and Luxembourg, utilising framework of the Global Partner Program in close collaboration with Local Divisions.

You will leverage technical knowledge and sales experience to add new partners that can support opportunities across a range of industry segments. In parallel, you will use existing business plans with current partners to grow sales in pre-defined markets, continuously monitoring performance against agreed KPIs. You will effectively refine and implement channel sales strategy in specified markets (global/regional/local) to improve ABB market penetration and realise growth aspirations for channels. You will be responsible for delivering qualitative and quantitative targets, including orders, orders gross margin, market share, and customer satisfaction. In order to achieve these targets, you will spend most of your working hours at channel partner or end customer sites.

The work model for the role is hybrid.

What You Will Do:

  • Strategic Execution: Implement the channel sales strategy to achieve order volume and profitability goals.

  • Drive Growth: Identify and target new channels for growth and take ownership of local sales targets.

  • Collaboration: Work with experts to explore untapped opportunities and develop business plans.

  • Negotiation: Lead negotiations and manage pricing agreements with local partners.

  • Analysis and Reporting: Track the progress of channel strategy, analyze activities, and proactively address challenges.

Preferred Qualifications:

  • Bachelor’s degree in Engineering or a related field, or equivalent practical experience.

  • Over 7 years of sales experience in Industrial Automation, preferably with a focus on channel management.

  • Exceptional problem-solving abilities and a collaborative mindset.

  • Fluent in Dutch (native) and proficient in English, with strong communication skills.

  • A natural leader with a results-driven approach who thrives in indirect and virtual teams.

  • A true team player with outstanding presentation and interpersonal skills.

  • Valid Driver’s License.

More about us

ABB is a global company. A leader in the areas of transmission and distribution of electricity, process and production automation and electrical, electronic and plant engineering products and systems. We are at the forefront of innovations, following trends and thinking along with our customers. We have brought together 150,000 people working together in more than 100 countries worldwide.

What Do We Offer You?

  • A challenging full-time position with ample opportunities for personal development.

  • A competitive salary and excellent benefits, including:

    • 27 vacation days and 13 ADV days.

    • A strong pension scheme.

    • A thirteenth month and a company car.

    • The opportunity to participate in our share program.

    • Discounts on gym memberships and bicycle purchases.

Wij waarderen mensen met verschillende achtergronden. Zou dit jouw verhaal kunnen zijn? Solliciteer vandaag nog.

Voor vragen over de functie kun je contact opnemen met Jacqueline Pereboom, Talent Partner, via 010 - 407 82 14 of soll@nl.abb.com.

Het ABB-concern is een internationale onderneming met vestigingen in bijna 100 landen. In totaal werken er ongeveer 150.000 mensen.
Jaarlijks investeert het ABB-concern circa 3% van de omzet in Research & Development. Hierdoor positioneert ABB zich als innovatieve koploper in het ontwikkelen en verbeteren van producten en systemen en het oplossen van energie- en rendementsvraagstukken.
Een speciaal aandachtsgebied is de zorg voor…


Het ABB-concern is een internationale onderneming met vestigingen in bijna 100 landen. In totaal werken er ongeveer 150.000 mensen.

Jaarlijks investeert het ABB-concern circa 3% van de omzet in Research & Development. Hierdoor positioneert ABB zich als innovatieve koploper in het ontwikkelen en verbeteren van producten en systemen en het oplossen van energie- en rendementsvraagstukken.

Een speciaal aandachtsgebied is de zorg voor het milieu. Door milieutechnologie internationaal tot een speerpunt van beleid te maken, levert ABB een belangrijke bijdrage aan een schoner milieu, met nieuwe en kostenbesparende technieken die met succes worden toegepast.

Other
Rotterdam
500 employees