Growth Content & Product Data Specialist

Join Bugaboo as a Growth Content & Product Data Specialist

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

At Bugaboo, we’ve been revolutionizing parenting products since 1999, setting the standard for premium design, durability and functionality in strollers and beyond. As pioneers in our field, we didn’t just create products. We sparked a global movement, redefining what parents could expect from everyday essentials. Today, we’re proud to be an iconic brand in our sector, trusted by families worldwide.

Innovation, design, sustainability, and quality are at the heart of everything we do, and our award-winning products are a testament to our commitments. Designed for the future and crafted to empower families, Bugaboo products are made in our very own factory, ensuring unrivalled craftsmanship and testing beyond industry quality and safety standards.

But we believe success must go hand in hand with responsibility. Sustainability is part of our core mission. That’s why we’ve pledged to achieve net zero CO2 emissions by 2035, and our B Corp Certification™ reflects our commitment to accountability, transparency, and creating products with a smaller environmental impact. For our people, we’re fostering a culture where diversity thrives, and everyone can be themself, feels heard, valued, and included.

Passionate about unlocking potential, we’re driven to reimagine and reshape our industry time and time again. Together, we’re committed to building a better future, are you ready to join us on this journey?

Your role at Bugaboo

Your aim is to educate, inspire and drive consumers down the funnel on bugaboo.com, helping consumers get to the products most relevant to them.

As a Growth Content & Product Data Specialist, you will play a key role in driving traffic and conversions, and in enhancing our overall customer journey on bugaboo.com. You will be in charge of creating and optimizing product and content pages and assist the Growth Content Team with projects to drive performance. Collaborating with cross-functional teams, you will also support delivering the content roadmap, product launches, SEO initiatives, and A/B-tests to ensure alignment with business goals and consumer needs. You will report into the Growth Content Specialist.

What will you do?

• Support the delivery of projects from the Growth Content roadmap
• Ensure content for new launches is up to standards and optimized for the consumers, focusing on the Product Details Page (PDP)
• Maintain and optimize the product data stored in our PIM system
• Support the display of product imagery and improvements across product lines
• Own the product reviews, including the relationship with our vendor, and spearhead their optimization
• Identify and execute upselling opportunities, including optimizing the buying journey
• Use tools like GA4, Looker Studio, and Hotjar to analyze content and page performances and form strategies
• Propose, execute, and QA A/B-tests to improve customer experience
• Work with the Development team to ensure that all system integrations are aligned and the product data is properly displayed on the website
• Collaborate with the SEO manager, understanding the technical requirements and impact across PDP components
• Empower markets to own localizations & trading activities through supporting material - providing hands-on help on unknown issues

What will you bring to the table

• You love solving problems through analytics and sharing learnings to create a greater impact for our consumers
• You relish the responsibility and the ability to own product discovery from concept to launch, helping consumers find the products most relevant to them
• Experience with content management systems (Salesforce Commerce Cloud preferred, but not required)
• Experience with Product Information Management systems (Inriver or similar) is a plus
• Experience with data analytical tools (preferably Google Analytics & Looker studio, but not required)
• Basic skillset in Microsoft Excel, PowerPoint etc.
• Your expert collaboration and communication skills mean you deliver exceptional results working with different teams & stakeholders
• You have at least 2 years of experience working in ecommerce and are driven by results
• You have fluent English language skills as Bugaboo is an international company
• You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity and authenticity

And last but not least!

Live our core values: ownership, collaboration, transparency and simplicity. You love to challenge yourself and the team to increase our ambition and to accomplish our mission. Make mistakes along the way and learn from them.

What we offer

• Enthusiastic team of friendly, driven colleagues with love for our mission and brand.
• An inspirational, fast-growing international work environment in which you can make a difference.
• Access to the OpenUp platform that allows you to work on your mental well-being and attention for your personal development.
• Eligible to participate in Bugaboo’s bonus plan
• Flexible and hybrid working and the opportunity to work from anywhere 8 weeks of the year.
• A Bugaboo baby gift (Bugaboo product) when expecting a baby & Bugaboo friends & family discount.
• Day off on your Birthday
• 25 holiday days per calendar year and an additional day for every year of service.
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor)
• Work from home allowance plus home-office set up budget.
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.

About Bugaboo International

Bugaboo International is a Dutch design company that develops and produces modern parent products. Our products are made to lighten your load and turn everyday life into an enjoyable journey. We always look for people who share our ambitions, have a positive attitude and remain true to themselves.