Growth Marketing Manager

Waarom werken bij Floryn

• Work with cutting-edge tech, smart AI tools, and a creative team
• Flexible working hours and the possibility of remote work
• Plenty of room for initiative, personal ideas, and experimentation
• Build international campaigns with a multi-market approach
• An open, safe work environment with humor and ambition
• A strategic role where you build smart campaigns with direct impact

Are you both analytical and creative? Do you think in ICPs, data, and conversion? Then this is your chance to make a difference as a Growth Marketing Manager within an ambitious Fintech company with international growth plans. Are you an experienced Growth Marketer ready for the next step as a Growth Marketing Manager? Floryn is looking for an expert who can effortlessly translate strategy into smart, effective campaigns – from data-driven approaches to personalized customer journeys. Go for it!

Floryn is an innovative business lender — not a bank, but entrepreneurs. And you can feel it in their speed, engagement, and use of smart technology. With AI and data, they make business financing faster, fairer, and more accessible to SMEs across the Netherlands, and soon, beyond.

Floryn now has over 70 employees and is in a scale-up phase, with ambitious growth plans and international aspirations.

Wat je als Growth Marketing Manager gaat doen

As a Growth Marketing Manager, you will have the freedom to further develop and roll out the Account-Based Marketing (ABM) strategy. You will ensure that campaigns not only run but perform – targeting the right accounts with measurable results. You’ll translate data and customer insights into targeted growth actions and know exactly when to experiment, scale, or adjust.
This is not a static plan, but a dynamic environment where you maintain oversight and make key decisions. You’ll work closely with Sales, Branding, Performance, and Data teams, shifting between tools and people, and maximizing each stage of the funnel. With cutting-edge tools, an entrepreneurial team, and room for your ideas, you will actively contribute to Floryn’s (international) growth.

What will you do?

• Develop and manage full-funnel ABM campaigns based on ICPs and TAM data
• Set up campaigns via LinkedIn Ads, Meta, Google, and offline channels
• Co-create account plans with Sales and ensure seamless integration
• Analyze conversions, experiment continuously, and scale what works
• Personalize content journeys with tools like Clay and Lovable
• Improve the customer journey from acquisition to retention
• Contribute to (international) channel strategy

Wat biedt Floryn

• A salary between €4,100 and €6,100 (depending on experience)
• 32–40 hours per week with flexible, hybrid working (home, remote, or at our vibrant Den Bosch office)
• 30 vacation days and 8% holiday pay
• Excellent travel allowance: €0.23 per km or full coverage for 1st class public transport
• €2,500 personal development budget, internet compensation and pension scheme
• A MacBook Pro and all the gear you need to do your best work
• €30 monthly contribution to your gym membership and plenty of team activities
• A beautiful office in the heart of ’s-Hertogenbosch with great coffee and a delicious, Burgundian lunch
• Access to AI tools, support from freelancers, and an experienced CMO as a sparring partner
• Front-row seat at a fast-growing Fintech: learn and grow with a talented, ambitious team
• An open, entrepreneurial culture with room for ownership, innovation, and experimentation. Ideas are welcome and successes are celebrated!

Dit neem je mee

• At least 2-3 years of experience with ABM, preferably combined with growth and performance marketing
• Experience with Google Analytics, HubSpot, LinkedIn Ads, Meta, and A/B testing
• Analytical, tech-savvy, and structured work approach
• A strong understanding of the B2B landscape and thinking in ICPs, segmentation, and conversion
• Familiarity with tools like Clay, Lovable, Google Tag Manager, and possibly Metabase
• A good command of English (Dutch is a plus)

Een inkijkje in je agenda

• Monday

  Kick-off & Campaign optimization

  You start with an ABM stand-up.

  Together with Sales, you evaluate ongoing campaigns and brainstorm new account approaches. Then, you optimize a LinkedIn campaign based on CTR data

• Tuesday

  Targeting & Personalization

  You dive into TAM insights and segmentation, adjust targeting, and experiment with personalization via Clay.

  In the afternoon, you discuss creative concepts with the content team.

• Wednesday

  Data deep dive & Strategy alignment

  Analysis day: you assess campaign performance in Metabase and create hypotheses for A/B tests.

  Then, you align with the CMO on the international channel strategy.

• Thursday

  Account planning & Customer journeys

  You create a new account plan with Sales.

  After lunch, you work on a personalized journey for a high-value customer. End the day with a creative brainstorming session with the team.

• Friday

  Reflection, experimentation & Celebration

  You finish the week with a team lunch, evaluate test results, and set up experiments for next week.

  Then, enjoy a drink in the city!

Waar ga je werken

You’ll join the marketing team at Floryn, which currently consists of 7 smart, creative specialists in content, performance, and strategy. They work in a hybrid environment, value speed, openness, and experimentation, and are building something big together. No sluggish meetings, but plenty of room for ideas and entrepreneurship.

Want to be part of this journey? With ambition and pragmatism? Go for it!

If you have any questions about the vacancy or the company, feel free to ask Doris Moggré at doris@steamz.nl.

Contribute to smart financing for 3,000+ entrepreneurs. Your work helps businesses access growth funding within 24 hours. Floryn is a fast-growing scale-up. Work with a team of 70+ energetic and ambitious colleagues.

Ontmoet je collega's

Yannick, mensenmens, échte Tilburg én Director of Marketing bij Floryn. Onder zijn leiding werkt het marketing team hard aan groei en positionering van Floryn met dezelfde bevlogenheid die past bij de Floryn mentaliteit: Go for it.

Yannick Director of Marketing

Diana, Lead Performance Marketeer: At Floryn, you'll find yourself in an entrepreneurial culture where you are truly the owner of your own success. You will have the genuine opportunity and freedom to grow both as a person and as a professional. This is what makes Floryn such a great company to work for.”

Diana Lead Performance Marketeer

Wat werken bij Floryn zo leuk maakt is dat je super veel leert en veel vrijheid krijgt om je ding te doen, maar wat voor mij op de eerste plek staat is de sfeer onderling. Werken met leuke collega's, waar er ruimte is voor een grapje maar waar we ook met z'n allen knallen!

Linda Medewerker

Werken bij Floryn betekent omringd zijn door een energiek team met een echte work hard, play hard mentaliteit. Die sfeer motiveert me elke dag om te groeien als professional én plezier te hebben in wat ik doe."

Michael Medewerker