Marketing Director Portioned

About the role

Leads the global category strategy by developing the vision, portfolio architecture, and positioning for the category. Leads the design and execution of global marketing and product activations, working cross-functionally with I&D teams to build compelling value propositions. Steers the master assets for annual 360-degree activation campaigns and category playbooks across digital and offline channels, including product launch, packaging, and foundational marketing materials. Oversees the deployment of global toolkits and playbooks to local markets, ensuring consistent execution and brand alignment worldwide.

Key Responsibilities

• Contributes to the development of the global category vision and portfolio strategy (1- and 3-yr plan), including product architecture and price positioning (guidelines).
• Develops and coordinates in-store offline and online layout strategies, that ensures optimal coverage of Hero SKUs, clear consumer partitioning, and appropriate price range representation.
• Collaborates with Proposition Management, to steer innovation value propositions and drive innovation development in-line with consumer trends.
• Steers ideation, design and development of master assets for annual 360-degree marketing activations, including digital, offline, and product launch activations.
• Steers master asset production for global campaigns and the creation of the category playbooks.
• Assures a strong final consumer facing work of packaging and all foundational assets.
• Steers the creation of global marketing toolkits and category playbooks deployment and adoption to fighting units, providing governance and guidelines for consistent execution of global marketing strategies at a country level.
• Effectively manages the budget and delivery on time and quality.

KPI's

• On-time Delivery & On Quality Delivery: Percentage of projects completed on schedule with the right quality.
• Category Performance: aligned business targets.
• Consumer validation: meeting the standards for both innovation and creatives.
• Stakeholder Feedback: Satisfaction with project management and communication.
• Team Efficiency: Effective resource use and process adherence.
• Role modelling the Versuni behaviors.

The skills and knowledge you’ll bring:

• Bachelor’s degree in marketing, business, or related field.
• 10+ years experience in marketing, product development or agency side.
• Proven track record of leading cross-functional teams and delivering complex marketing initiatives at scale.
• Strong organizational, leadership and project management skills.
• Excellent stakeholder management and leadership skills.
• Ability to work under pressure and meet deadlines.
• Excellent communication skills/ Fluent in English.

What we’ll give you in return:

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?