Senior Inbound Marketing Manager

Senior Inbound Marketing Manager

Job description

We’re on a mission to help recruitment agencies and in-house teams go to zero admin and unlock more hires with less hassle. Our AI-powered platform is built by a team that previously exited a disruptive recruitment tech company - and now, we're rewriting the rules of hiring again.

What do we look for?

Carv is growing fast, and we’re looking for an Inbound Marketing Manager who can build and scale organic growth engines across multiple product funnels. You’ll be the architect of our inbound motion - driving pipeline through SEO, content, landing pages, and nurture flows - all while strengthening the Carv brand.

Your Responsibilities?

• Develop and execute inbound strategies that align with pipeline goals
• Own keyword research and translate it into actionable, SEO-driven content plans
• Manage freelance writers and collaborate with in-house creators
• Optimize and expand inbound conversion paths, landing pages, and nurture flows
• Lead organic social strategy in alignment with brand and product teams
• Use tools like Ahrefs, GA4, and our CMS to track performance and spot opportunities
• Write content when needed (~30% of the role), ensuring high quality and voice consistency

Your Mission

You’ll lead the strategy and execution of Carv’s inbound marketing engine, building awareness and demand across:

• 3+ modular product funnels (each with distinct ICPs and buyer journeys)
• A brand-level awareness funnel that showcases Carv’s story and value
• Supporting layers like social, email, and SEO - all tied to performance and growth

With a strong foundation already in place, you’ll help Carv reach new audiences, convert interest into action, and drive measurable impact through organic, content-led marketing.

Our offer to you

We offer the excitement of building out the global Carv brand. With a management team boasting a combined experience of 20+ years in the recruitment tech/SaaS space, you’re not starting from the ground up but are stepping onto a launching pad.

A glimpse of what else is in store:

• Unlimited paid time off;
• Competitive base salary;
• Company stock options;
• MacBook Pro;
• Personal development budget;
• Flexibility and hybrid work set-up

Job requirements

• At least 4+ years in B2B SaaS marketing (inbound, SEO, or content-focused)
• Strong hands-on SEO skills (Ahrefs, GA4, CMS)
• Confidently managing content production workflows
• Organized, strategic, and proactive in cross-functional work
• Industry knowledge is a plus
• Generative AI Search Optimization

Carv.com provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.