Senior Marketing Manager - Capabilities

Senior Marketing Manager - Capabilities

Thanks for checking out our job opening; we are excited that YOU are interested in learning more about NCC Group.

We are on a mission to make society a safer and more secure place. Our people are the ones who make that possible; a global community of talented individuals working together towards a safer future.

We aim to create an environment where everyone can reach their full potential. We work together, we are brilliantly creative, we embrace difference, and we want you to join in our mission, as a Senior Marketing Manager - Capabilities.

NCC Group is a FTSE-listed company with purpose at its heart – to help create a more secure digital future. Within NCC group there are two market-leading global businesses: Cyber and Software Escrow. You’ll be joining NCC Group at an exciting time! Our CMO is leading a client-centric transformation of our marketing, brand, communications and government affairs function. Together they’ll be responsible for building distinctive brands in the market and driving long-term growth.

The Opportunity

As the Senior Marketing Manager - Capabilities, you will play a pivotal role in driving a specific set of NCC Group’s capabilities marketing strategy and execution by partnering with one or more of NCC Group’s capabilities operating boards. You will collaborate with cross-functional teams to develop and implement comprehensive marketing campaigns that align with our business objectives.

Key Accountabilities

• Develop and execute a results-driven marketing plan that:
  • aligns with company and capability goals and objectives and differentiates our capabilities from market competition
  • define and communicate a strong value proposition for services within the capabilities
  • identifies buyer journeys for priority services within the capability
• Campaign Management: Responsible for the planning, execution, and analysis of global multi-channel marketing campaigns, including digital, print, social media, events, email, and more working with colleagues across the team from conception through to completion, that can be easily tailored and implemented across channels by regional teams.
• Brand Management: Maintain and enhance NCC Group (and its brands) brand image, ensuring consistency across all marketing materials and channels.
• Market Research: Stay abreast of industry trends and competitor activities to identify opportunities and threats and use this information to refine marketing strategies.
• Content Strategy: Develop and oversee the capabilities content strategy, ensuring that it resonates with the target audience and supports marketing objectives where appropriate working with colleagues in the team e.g. analyst relations, PR
• Digital Marketing: Working with the regional digital marketing teams, design and implement digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.
• Analytics and Reporting: Utilise data and analytics tools to measure the effectiveness of marketing campaigns, make data-driven decisions, and report on key performance indicators to senior leadership.
• Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Pre-sales and capability delivery teams and SMEs, to ensure marketing efforts are aligned with broader company objectives.
• Vendor Management: Work with external agencies, contractors, and freelancers as needed to support marketing initiatives.
• Share best practice and insight with colleagues across the team and ensure clear guidance to regional marketing teams for local implementation
• Business Partnering: Ability to partner with business area by collaborating on marketing strategy, planning and providing regular updates and marketing support to business area
• Managing, coaching and mentoring; everyone has a role to play in the development of colleagues and junior members of the team.

Functional and Technical Skills

• Act as an NCC Group brand and marketing ambassador.
• Stakeholder management and collaboration.
• Demonstrate flexibility to manage new initiatives.
• Share best practice and bring new ideas to the table.
• Strong project management and coordination skills.
• Creative and strategic thinking, with a passion for staying up-to-date with industry trends.
• Ability to build relationships and partner with business leaders

Behaviors

• Confident and Approachable.
• Be kind, creative and work well as part of a team.
• Self-motivated and driven.
• Good communicator, both written and with people.
• Organised and proactive.
• Shares knowledge and insights with wider team.

About NCC Group

The NCC Group family has over 2,000 members located all around the world, providing a trusted advisory service to over 15,000 customers. Born in the UK, we have now have offices in North America, Canada, Europe, Asia-Pacific and United Arab Emirates.

We are passionate about helping our customers to protect their brand, value and reputation against the ever-evolving threat landscape. We fuel that passion with investment in our people and our business.

Our values and code of ethics are at the heart of how we operate – we work together, we are brilliantly creative, and we embrace difference. We treat everyone and everything with equal respect.

We want to create an environment where all colleagues feel psychologically, emotionally and physically safe to be authentic, sharing their personal experiences to represent the diversity of the world they live in, and have equal opportunity to achieve their best.