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Customer Success Director APAC

Posted 30 Apr 2025
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Work experience
10 to 15 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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Customer Success Director APAC

As a Customer Success Director at Backbase, you will be at the forefront of driving customer satisfaction and success across the region. You will be responsible for ensuring that our customers derive maximum value from Backbase’s Engagement Banking Platform. This role involves frequent travel across the region and requires a strong ability to build and maintain relationships with key stakeholders at all levels, from C-suite decision-makers to programme leaders.

Your mission is to foster product adoption and license consumption, enhance customer satisfaction, and contribute to Net ARR Growth by ensuring that our customers successfully leverage Backbase's solutions to achieve their business goals.

What you'll do

Customer Relationship Management:

  • Develop and nurture strong, long-lasting relationships with key customers across your region.
  • Regularly engage with senior stakeholders to understand their evolving needs and expectations throughout the software development lifecycle, positioning yourself as a trusted advisor and valuable resource.
  • Facilitate complex discussions that involve multiple stakeholders, helping to align their goals with Backbase's solutions and unblocking any adoption and license consumption challenges.

Value Maximization:

  • Collaborate with customers to identify opportunities to maximize the value they derive from Backbase products.
  • Work with Backbase Customer Advisory to localize business cases. Provide strategic guidance and best practices to ensure business cases align to the region and bank specific goals, ensuring customers are fully utilizing the range of product capabilities available to them.
  • Proactively identify and address potential challenges, working towards solutions that align with the customer’s business objectives.
  • Develop joint success plans with senior stakeholders, with clear objectives that are aligned with their strategic goals.
  • Actively work with the customer on roadmap planning to track and ensure the realization of the business case throughout the programme lifecycle.

Advocacy Building:

  • Identify and cultivate customer advocates who are willing to share their success stories and experiences with Backbase solutions.
  • Collaborate with marketing teams to create case studies, testimonials, and other materials that showcase customer success.

Feedback Collection and Product Improvement:

  • Gather and analyze product utilization, and end user feedback on product experiences, providing actionable insights to R&D and steward the Request for Feature (RFF) process as a joint responsibility with the Services team.
  • Act as a bridge between customers and Backbase’s product development organization. Work with the Backbase UX Research team, ensuring that customer needs and suggestions are considered in future product enhancements.

Account Management:

  • Proactively manage renewals by aligning customer success plans and business cases with value realization, ensuring continued customer satisfaction and retention.
  • In collaboration with Sales, identify opportunities for account growth by understanding the banks’ business dynamics and leveraging them to expand ARR.

Who you are

  • Education: Bachelor’s degree in Technology, Business, or a related field.
  • Experience: 10+ years of experience in a customer-facing role, including consulting, customer support, delivery or account management in the Asia Pacific region, with a focus on customer success in the technology or software industry.
  • Technical Acumen: Previous experience in roles requiring technical understanding, particularly in customer success management within a software company.
  • Language Proficiency: Fluent in English, with strong written and verbal communication skills.
  • Customer-Centric Mindset: Passionate about delivering success for customers, with a deep commitment to understanding customer needs and delivering solutions that exceed their expectations.
  • Results-Driven: Strong focus on customer satisfaction, with the ability to analyze data and provide actionable insights and maintain dashboards that drive product adoption and customer success.
  • Relationship Builder: Exceptional communication, presentation, and interpersonal skills, with the ability to challenge, negotiate, influence, and persuade stakeholders.
  • Autonomous and Cross-Functional: Ability to work independently, take ownership of customer success initiatives, and drive results, while collaborating across teams with Sales, R&D and Services colleagues, as well as Backbase’s partner network.
  • Organizational Skills: Capable of prioritizing tasks, multitasking, and demonstrating adaptability in a dynamic environment.
  • Commercial and Functional Acumen: Understand the unique cultural and digital trends in the customer’s market and speak to business drivers, with a strong focus on maximizing value for customers. Experience in banking or other Financial Services is a plus.
  • Frequent Traveler: Willingness to travel frequently across the region to engage with banks and ensure their success with Backbase.

This role offers a unique opportunity to make a significant impact on Backbase’s customer success, helping our customers achieve their strategic goals while driving growth and adoption of our engagement banking platform and other solutions.

Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences.
Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to…


Backbase is the maker of Backbase CXP, the award-winning customer experience platform that helps enterprises create omni-channel, customer-centric digital experiences.

Backbase CXP deploys a new, omni-channel presentation layer over underlying infrastructure and IT systems, allowing enterprises to deliver personal, relevant experiences to customers on every device, in any context. Backbase CXP gives enterprises the tools and functionality they need to transform their tired online and mobile channels into engaging customer experiences, holistically managed from a single platform.

Industry analysts Gartner, Forrester and Ovum recognize Backbase as a leader in terms of customer experience, mobile and omni-channel focus, innovation, and time-to-value. Unlike most traditional IT portal vendors, Backbase has created a modern, business-driven solution that makes CXP management easy for digital professionals. This means lower costs, and more flexibility for optimizing all online channels without the need for IT support. Backbase CXP’s lean, widget-based architecture provides the flexibility and agility enterprises need to create modern experiences that truly empower business owners and customers.

The unique Backbase approach enables enterprises to drive self-service, fuel online revenues and turn their online channel into a full-service customer experience platform. Global organizations such as GE, ABN AMRO, AIG, Nation Wide, Nordstrom, KPN, Bank of America, Barclays, ING, UBS and Visa have improved their online customer interactions and maximized online customer experience, retention and conversion, by leveraging Backbase’s technology.

Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, Singapore, and London.

IT
Amsterdam
250 employees