Senior Marketing Analyst

Join Our Team as a Senior Marketing Analyst

In a nutshell

We’re looking for a Senior Marketing Analyst to own analytics across our Performance Marketing, Brand, and SEO teams. You’ll be in the data, driving insights, building dashboards, and designing the frameworks that help us grow faster and smarter. You’ll partner closely with the marketing team to define KPIs, build measurement models (including MMM), and surface insights that directly influence growth strategy.

Tricks of the trade

• Measurement & attribution: Design and develop mobile measurement and attribution solutions to track performance of all marketing campaigns
• Dashboarding & reporting: Build and maintain dashboards in Looker and Tableau, and create and evolve KPI frameworks for CAC, LTV, ROAS, brand lift, etc.
• Marketing analytics: Setup, execute, and measure incrementality tests across multiple channels, such as paid, brand and organic channels
• MMM: Implement and iterate on Marketing Mix Modeling (MMM)
• Mentoring: Coach our junior analysts to scale reporting and insights, while being the hands-on yourself
• Collaboration: Work closely with the marketing team to drive data-informed decision-making and advocate for clean, structured data and partner with data engineering on improvements where needed

Your superpowers

• 5–7 years of experience in marketing or growth analytics in a high growth mobile consumer business
• Have deep knowledge and expertise with MMPs such as Adjust and AppsFlyer
• Proficient in SQL and Python/R is a must (Snowflake experience a big plus)
• Proficiency with Looker, Tableau, or similar BI tools
• Deep understanding of marketing channel metrics, and attribution models
• Foundational knowledge of statistics to measure and design incrementality tests
• Experience with MMM, incrementality testing, and mobile attribution
• Ability to work effectively in flat/matrix organizations and turn ambiguous problems into structured analytical approaches
• Exceptional communication skills — able to present complex analysis simply and clearly
• Experience with dbt, Fivetran, or similar data pipeline tools is a plus

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate.

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.