Market Activation Manager France/Belux

Market Activation Manager France/Belux

Job Description:

The EMEA Market Activation Specialist will work in the Customer and Brand Experience team to lead the growth of the Champion Petfoods brands Acana and Orijen across markets/clusters under his/her responsibility, working closely with the Champion Petfoods EMEA Sales Team to ensure the marketing & sales support necessary to achieve growth objectives and foster a successful collaboration with retailers.

What are we looking for?

• Bachelor’s degree in Marketing, or a related field and 3 years+ plus experience in trade marketing, Customer Marketing or sales in FMCG
• Both fluent in French and English. Other European languages are a plus.
• Willingness to travel in the markets as required to support market activations and collaborate with local teams.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

What will be your key responsibilities?

• Local Market Activation: Lead the execution of regional marketing campaigns and initiatives across the EMEA region, adapting strategies to local market nuances, customer behavior, and sales objectives.
• Cross-Functional Collaboration: Work closely with the Category, Digital and Sales teams, and other internal stakeholders to ensure marketing strategies are effectively translated and tailored for local markets, driving alignment and results.
• Campaign Execution: Manage the year planning and budgeting to execute activations in the market in line with regional strategy and plan. Prepare launches and performance tracking. Development, delivery & communication of Market Activity Plan in line with Regional Portfolio and Activation prioritization aligned at Growth Planning
• Market Insights: Gather and analyze local market intelligence and consumer insights to inform marketing strategy and activation plans. Develops and executes multi-channel marketing strategies, including retail and trade marketing, ensuring a consistent and effective brand presence across all touchpoints.

What can you expect from Mars?

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Meer over Mars:
Mars is een familiebedrijf met een wereldwijde verkoop van meer dan $50 miljard. We produceren enkele van 's werelds meest geliefde merken: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, SKITTLES® en BEN'S ORIGINAL®. Naast onze consumentenmerken zorgen we met trots voor de helft van de huisdieren in de wereld via onze voedings-, gezondheids- en service bedrijven zoals Banfield Pet Hospitals ™, BluePearl®, Linnaeus, AniCura, VCA ™ en Pet Partners ™. Mars heeft zijn hoofdkantoor in McLean, Virginia en is actief in meer dan 80 landen. De vijf principes van Mars - kwaliteit, verantwoordelijkheid, wederkerigheid, efficiëntie en vrijheid - inspireren onze 150.000 Associates elke dag om bij te dragen aan een betere toekomst.