Email Specialist - EMEA

TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.

About the job

TOMS is looking for an Email (& CRM) Specialist to join our EMEA eCommerce team. This hands-on role will have a direct impact on TOMS' eCommerce Business, while working closely with the Marketing team.

This position leads all email set-up, testing, and scheduling for weekly email marketing messages, including newsletters and email automation. The Email Specialist designs and builds email messages and coordinates content in partnership with internal teams, driving the email database growth strategy. This role owns A/B testing strategies including segmentation, subject lines, and send times. In this role, you'll thrive in collaborative, cross-functional environments, as this role works daily with our Web Merchandising and Creative teams.

What You'll Do

• Be responsible for email management including campaign setup, testing, and scheduling across 4 EMEA markets
• Map out and implement lead generation and retention strategies across CRM, Email and Referral.
• Utilise internal project management tools for email creative requests, and provide campaign goals; work with the Creative team to assure objectives are met
• Collaborate cross-functionally, syncing efforts with our eCommerce and Brand Marketing goals
• Analyse and report on results of all email communication, database growth incentives and provide insights based on benchmarks or trends, to drive long term and short-term strategy
• Implement A/B testing, present findings and make recommendations for improvements
• Keep abreast of the industry best practices as they relate to the international audiences and implement accordingly.
• Provide support to Affiliates performance and campaigns.

Qualifications

• 3+ years of experience with email marketing in a professional setting (fashion/retail preferred)
• Proven track record of driving high-performing email and CRM strategies, optimizing engagement, retention, and revenue growth.
• Data driven (Google Analytics, Looker Studio, BI)
• Experience with email platforms (Listrak / Attentive)
• Autonomous in executing daily assignments, while being able to multitask in a fast-paced environment, and display exceptional follow-through and initiative
• Fluent in English - knowledge of German, French and/or Dutch a plus
• Relevant Master degree, Bachelor’s degree or equivalent in experience.
• Experience with design programs (Figma / Photoshop) & HTML is a plus
• Experience with Loyalty Programs is a plus
• Fluent in English and 1 other language (French, German, Dutch) is a plus

What We Give

• An annual bonus based on the company's performance
• 25 days holiday (based on fulltime)
• Hybrid work environment – work 2 days from the office
• 4 free pairs of shoes per year
• Employee Discount on all of our products - plus discounts on partnering businesses
• Mental health support resources: partnering with OpenUp
• Work in an international environment
• Opportunities to volunteer with Impact Partners and Community Organizations
• Dog friendly office

EEO

TOMS is an Equal Employment Opportunity, committed to intentional anti-racism in all areas and will consider all qualified applicants. Our diverse backgrounds, perspectives, identities, and talents help us thrive.