Marketing Manager

Join L'Oréal Dermatological Beauty Division

In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the ‘beauty of health’ with our iconic brands (La Roche-Posay, Vichy, CeraVe, Skin Ceuticals). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fueled by over 7,500 employees around the world.

Founded in 1931 by Dr Haller, Vichy Laboratoires is a staple in every skin & scalp routine in part due to its world-renowned thermal water. The brand was the first to offer serums based on skin type and the first brand to create the dermo-cosmetics section in Canada. Building on its heritage, the brand is the 5th largest skincare brand in Canada. Vichy Laboratoires is the partner of choice for skin & scalp care, and we are the brand most recommended by dermatologists in Canada and worldwide for our Dercos DS anti-dandruff shampoo.

By joining the team, you will be a major player in the development of this brand towards its next stage of growth, supported by medical acceleration and influences.

Key responsibilities

As part of the Product Manager role, you will need to orchestrate the launches and push growth of pillar products, using market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

As part of the marketing team, you will also collaborate with key cross-functions like commercial, trade, medical, finance & logistics teams of the division to accelerate the success of your franchises.

• Collect and analyze consumer and market insights & competition strategies to make recommendations to management on the product franchises you will be responsible for
• Maintain growth on pillar products/franchises, implement new launches, analyze performance, tracking ROI
• Connect with DMI to leverage consumer insights & products portfolio
• Manage budget and ensure sales forecast accuracy
• Propose and monitor marketing mix strategies (IMC/360/Digital/influence/Retail) to build integrated, engaging consumer brand experiences
• Actively participate in the media buying recommendation with media agency (internal for programmatic and external for traditional)
• Elevate brand presence at every touchpoint and translate brand equity through execution excellence (media, product packaging, e-merchandising, instore activations, etc.)
• Mobilize and work with other departments (digital, sales, logistic, education, medical, finance) and partner agencies to build broader business strategy
• Support the marketing director in building strategic presentations such as Zone and Budget
• Collaborate closely with the Medical team to fuel the franchises with our HealthCare Providers (Dermatologists, GPs, Pharmacists)

In other words:

• You will work collaboratively to develop the 360 execution with all support functions: sales, training, medical communications, finance, procurement, digital, PR, etc. - thus offering a rare opportunity to become the conductor of your franchises from A to Z.
• Your analytical skills will push you to present data-driven insights, while your creative side will allow you to think outside the box and orchestrate innovative new executions.
• Focus on growing brand pillars while supporting new market launches/animations to create customer-centric experiences.

Professional & Technical Competencies

• Bachelor’s degree in administration or other related field.
• Professional experience that combines marketing, digital (e-retailers) and social media/advocacy.
• Very high organizational skills: autonomy, agility, and versatility, able to manage several projects simultaneously.
• Initiative and team spirit, ability to work under pressure.
• Agility with numbers.
• Comfortable in a complex and fast-paced environment.
• Collaborative and open to other people’s insights.
• Bilingualism.
• You are ambitious, show leadership, and have an entrepreneurial spirit.
• Good knowledge of MS Office software (Excel, PowerPoint).

Benefits

• Competitive health/dental insurance and participation in the Registered Retirement Savings Plan (RRSP) from your first day!
• Defined benefit and defined contribution pension plan
• Access to a 24/7 telemedicine service (Maple)
• Hybrid work model (minimum 3 days/week in the office)
• Special Friday schedules
• Subsidized cafeteria, free coffee, soups, and tea
• Access to numerous virtual learning platforms
• Phenomenal vacation policy
• Paid year-end holiday week
• $500 wellness account per year
• Exclusive employee discounts of up to 50% (WOW!)
• Free BIXI membership and STM discounts
• Reimbursement of professional licenses
• And much more!

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

We are proud to be an equal opportunity employer.