CRM & Campaign Specialist

CRM & Campaign Specialist

It's an amazing time to join O’Neill as we are riding the wave of change. Rise to your potential and help us take our legacy into the future. 🌊

As our CRM & Campaign Specialist, you will manage the database, email communications, and activations for all oneill.com websites to continuously improve customer lifetime value and the quality of our CRM base.

Are you the CRM & Campaign Specialist that likes to work in an energetic, informal, international, and sporty environment? And do you want to make a second step in your career? Then we are looking for you!

The job
Your key accountabilities will be:

Set up email campaigns for all oneill.com websites, such that:

• The day-to-day e-commerce flow can operate flawlessly (account registration, order and shipping confirmation, etc);
• Automation flows (abandoned cart, reactivation, etc) are created and optimized to drive maximum engagement;
• Campaign emails are sent out to support the commercial calendar;
• The O’Neill brand is accurately reflected in our emails’ look and feel (in collaboration with Marketing);
• The latest technologies are tested and adopted;
• A/B testing is being used to validate ideas and gather new insights.

Collaborate with other internal teams and external agencies to grow the CRM database, such that:

• All oneill.com websites are optimized to stimulate visitors to sign up for the newsletter;
• Campaigns (e.g., social media) are being initiated to drive new subscribers (in collaboration with the Online Marketeers);
• Physical stores are stimulated to drive newsletter sign-ups.

Track the performance of all CRM activity, such that:

• All email activity is measured, monitored, and evaluated (e.g., using UTM tagging);
• Data is being collected in a GDPR-compliant way;
• A 360 degrees view of our customers is created;
• Customer Lifetime Value is captured;
• Genuine processes, such as reporting, are highly automated.

Manage the short-term e-commerce campaign planning, such that:

• Brand stories and promotions as per the commercial calendar are converted into (digital) campaigns and activations;
• Content is briefed and provided on time, and designed to drive the expected result (in collaboration with Marketing);
• External parties (copywriter, agencies) are managed and involved (in collaboration with Marketing);
• Email, website, and social media communications are aligned;
• All relevant internal stakeholders are informed about campaign plans.

Other accountabilities:

• Identifies opportunities to improve customer service KPIs (customer satisfaction, resolution time, contacts per order);
• Creates images or campaign banners according to templates (in coordination with Marketing).

Who are you?

We are looking for someone with a passion for technology, fashion, and sports. You have a positive mindset and are able to think in opportunities and will pro-actively come up with solutions and ideas. You have a curious and inquisitive mind, with a drive to continuously challenge the status quo.

Further, you preferably have:

• Bachelor’s degree in E-Commerce or Marketing;
• 2-4 years experience in an e-commerce environment;
• Experience with (email) marketing automation software;
• Strong project management and copywriting skills;
• Proficient with Excel and managing large datasets;
• Basic knowledge of Google Analytics, HTML, and Photoshop;
• Strong English skills (in writing and speaking).

Who will you work for?

O'Neill was founded in Northern California with one simple mission—to surf longer. Over seven decades later, that mission remains at the core of our brand, inseparable from the history of surf itself. Powered by ongoing innovation, we continue to reinvent the O'Neill wetsuit—the original wetsuit, a game-changing invention—and design functional and versatile surf- and snow-gear and lifestyle apparel that enables our customers to enjoy their playground longer. As a brand created to enjoy nature, we see it as our responsibility to actively preserve it and contribute to a cleaner, more sustainable world. Our Ocean Mission is how we stay close to Jack O'Neill's original words: "The ocean is alive, and we've got to take care of it".

What do we offer?

• A challenging position in an international, dynamic, and young environment;
• Short communication lines and a creative place to work;
• A Health & Wellbeing program, for example, HIIT & Yoga opportunities in the office and an Individual Wellbeing budget to spend;
• 25 holidays, with an option to ‘buy’ 5 extra;
• Staff discount.

Interested?
We look forward to receiving your application! 📧