Social Media & CRM Manager EMEA

Job Description

What you’ll do: The Social Media & CRM Manager, EMEA will be responsible for developing and executing our social media and CRM strategy to enhance our brand presence, engage our audience, and drive customer retention. This role involves creating compelling content, analyzing performance metrics, and collaborating with various teams to optimize customer interactions and drive sales growth.

How you’ll do it:

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement and community size across all relevant platforms including Instagram, TikTok, Facebook, YouTube and LinkedIn.
• Create engaging, and out-of-the-box social media content that conveys Belkin’s brand, tells engaging stories, and communicates technical product information in a consumer-friendly, effective way.
• Scale our UGC program.
• Grow and manage the number of Belkin Ambassadors who are actively creating content about our products.
• Select and manage micro-influencers and other content creators to amplify our brand visibility and key messages.
• Be an active community manager keeping track of and improving how our customer support teams are engaging with consumers.
• Interact with customers to address inquiries, resolve issues, and enhance customer experiences.
• Run social advertising designed to support the overall strategy, amplify brand, and generate revenue.
• Monitor and analyze social media performance using analytics tools. Adjust strategies as necessary to achieve growth and engagement goals.
• Build data-driven email marketing templates, personalised customer journeys, and automations.
• Develop and oversee email marketing campaigns, ensuring high engagement rates, and optimal performance metrics including traffic and revenue.
• Grow and manage our CRM subscriber base, customer data and segmentation.
• Evaluate, test and improve methods of subscribing, work with customer support teams to identify new sign up methods, and link to other post-purchase touchpoints such as product registration.
• Collaborate with the cross-functional teams to align social media and CRM efforts with overall marketing and eCommerce initiatives, campaign calendars and product launches.
• Stay up to date with industry trends, emerging technologies, and best practices in social media and CRM.
• Prepare regular reports and presentations for stakeholders to communicate social media and CRM performance.
• Manage the social media agency relationship and contract.
• Monitor budget and adjust investment when necessary.

What you’ll need:

• Bachelor’s degree in Marketing, Communications, or related field.
• 5 years of experience in social media management and CRM, preferably in a consumer electronics or retail environment.
• Strong, hands-on experience with Meta, TikTok, YouTube and LinkedIn platforms for managing business accounts, content scheduling and community management.
• Hands-on experiencing building, and optimising social media advertising campaigns with significant monthly budgets.
• Extensive experience with content creation, knowing how to direct content shoots, and produce socially-native content at scale.
• Experience using enterprise level CRM platforms such as SalesForce Marketing Cloud, Klaviyo, Hubspot or similar.
• Experience using analytics tools such as Google Analytics, social analytics to measure and challenge performance.
• Excellent communication and writing skills, with a creative flair for content creation.
• Proven ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

What we offer:

• Fast moving, international work environment where you can learn quickly and develop a strong digital marketing skillset.
• Everyday you’ll be speaking with colleagues from the Middle East, to across Europe and the US.
• Flexible hybrid working.
• All the latest tech needed to do your job including an Apple MacBook Pro (or Windows equivalent), iPhone, working from home set-up, and of course some Belkin products for you to test out!

What you’re getting into:

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best. You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.