Marketing Communication Specialist

Marketing Communication Specialist

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As a Marketing Communication Specialist, you will:

The Marketing & Communication Coordinator reports directly to the Marketing & Communication Section Manager. The Marketing & Communication Coordinator is responsible for building the brand and driving sales in the local market by working closely with the Marketing & Communication Manager and building solid relations with Media Agencies, Press, local institutions, and supporting the dealer network.

Key Objectives & Responsibilities:

1. Responsible for the execution of national advertising and PR campaigns.
2. In charge of the implementation of marketing plans, aligned with the European Marketing and PR Team.
3. Maintain good cooperative relationships with press, media, digital influencers, etc., dock PR communication resources and channels, develop media resources, and ensure visibility of brand and product stories.
4. Focus on the content output of various media channels, and monitor public opinion.
5. Ensure test drive facilities for Press, Media, Social media influencers, and leasing companies (STR / LTR).
6. Actively engage and collaborate on any European event or activity as needed.
7. Cooperate with the company's project and promote PR events and content, analyze the effect of the activities, and integrate the information feedback into the activity process.
8. Be a brand ambassador and work always with the customer in mind.
9. Supporting the department's accounting operations and signing approval documents.
10. Support in the production of reports for international boards.

Key Results:

1. Commercial and funnel management metrics
2. Sales & Delivery goals
3. Brand Awareness & Positioning
4. Customer Happiness
5. Customer engagement level
6. Media publicity level

Your profile:

1. University Degree in Marketing, Sales, or commercial disciplines.
2. Solid experience in the automotive industry or branded public relations/communication field.
3. 5+ years of experience in roles related to PR & Communication management in the automotive business.
4. Excellent digital tools knowledge.
5. Customer-oriented mindset.
6. Excellent communication and interpersonal skills.
7. Able to prioritize and work proactively with efficient time management skills.
8. Resilient and open-minded.
9. Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
10. Effective and eloquent communication in English is mandatory (Other European languages and/or Mandarin Chinese would be a plus).
11. Connected with our mission and a more sustainable future.

We offer:

1. Job in a fast-developing company which embodies sustainable and forward-thinking technology;
2. Performance and experience-based competitive remuneration, commuting allowance;
3. Team building events and employee learning opportunities.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team 🌏

About BYD Europe

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems, and other new energy products, as well as related after-sales services.