Digital Marketing Specialist (web+email)

Digital Marketing Specialist (web+email)

We are seeking Europe's elite talent, while the role is typically anchored in the Netherlands/Hungary, alternative arrangements may be considered for exceptional candidates.

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As Digital marketing specialist (web+email) you will:

As a digital marketing specialist, you will be at the forefront of crafting our online presence, ensuring it's both captivating and effective. You will have the opportunity to collaborate with diverse teams and make a difference by enhancing our website and email marketing strategies. Your insights and ideas will play a crucial role in delivering seamless and engaging digital experiences to our audience.

Responsibilities:

Website management:

• Work closely with key stakeholders to gain a deep understanding of website requirements and objectives, then transform these business needs into clear and actionable briefs for our development team;
• Manage a prioritized backlog of website tasks and work in tandem with the website team to ensure timely execution;
• Team up with cross-functional colleagues to create effective web user journey to maximize digital impact;
• Implement SEO best practices to improve website visibility and search engine rankings.

Website analytics:

• Monitor website and email analytics to assess the effectiveness of digital initiatives;
• Generate regular reports on key performance indicators (KPIs) and present findings to stakeholders.

Email marketing:

• Develop and execute email marketing strategies in line with the company's goals;
• Create engaging and personalized email campaigns to nurture leads and retain customers;
• Segment email lists and target specific audience groups for better results;
• Track and analyze email campaign performance, and provide recommendations for improvements;
• Ensure compliance with email marketing regulations and best practices.

Key Results:

• Enhance website performance (website traffic, bounce rate…)
• Maximize user engagement and conversions (Newsletter signups, leads generation and develop new actions to booster conversion.)
• Develop and optimize email marketing strategies.

Your profile:

Technical and web ops (60%):

1. At least 2-3 years of experience with Adobe Experience Manager (AEM), DAM and Marketo
2. Advanced knowledge of HTML, CSS, and JavaScript
3. Advanced knowledge of Adobe Analytics and GTM
4. Familiar with GDPR compliance requirements and cookie management platforms.
5. Familiar with in-house development systems like CRM, able to communicate with the Chinese dev team.

Digital marketing (20% - just basic understanding is enough):

1. Advanced knowledge of CRO
2. Advanced knowledge of SEO

Project & Stakeholder Management (20%):

1. Excellent command of English and Chinese, other European language preferred
2. Experience working with cross-functional teams, agency background preferred
3. Ability to manage multiple projects simultaneously

We offer:

• Performance and experience based competitive remuneration, pension plan;
• Commuting allowance;
• Department & company wide teambuilding events;
• An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

About BYD Europe

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.