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Product Manager - Denza Brand

Posted 18 Jan 2025
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Work experience
5 to 9 years
Full-time / part-time
Full-time
Job function
Degree level
Required language
English (Fluent)

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About the Role:

As Product Manager for the Denza Brand, you will spearhead the localization of our premium product portfolio in the UK market. Working closely with cross-functional teams across Europe and China, including product, sales, marketing, and R&D, you will provide strategic insights on market trends, regulatory changes, competitive landscape, and stakeholder expectations. You will also lead product localization initiatives to ensure successful market entry and deployment.

Key Responsibilities

  • Lead product localization initiatives in the UK market by identifying market requirements and uncovering consumer insights to drive the development of market-aligned products
  • Orchestrate product requirements from diverse stakeholders, including user groups, dealers, and regulatory bodies, collaborating with cross-functional teams (R&D, Sales, Business Planning, and Marketing) to translate requirements into actionable product implementations aligned with our strategy
  • Design and execute local product campaigns, including test-drive events and customer clinics, to refine our value proposition and enhance brand awareness and product interest
  • Deliver comprehensive insights through consumer analysis and competitive benchmarking to inform product marketing strategies
  • Support local validation activities during the early (pre-) launch phases of new passenger car models in UK, ensuring compliance with regulatory frameworks and business objectives

Ideal Candidate Profile:

  • Bachelor's or Master's degree in Sustainable Transition, Automotive Engineering, Marketing, Business Administration, or related field
  • Minimum 5 years experience in product management or related industry; project management expertise is advantageous
  • Superior data analytics capabilities with proven ability to extract and communicate critical insights
  • Exceptional communication skills with demonstrated ability to collaborate effectively across technical teams and disciplines
  • Methodical, data-driven approach to problem-solving
  • Strong prioritization and multitasking abilities in a dynamic environment
  • Collaborative team player demonstrating a customer-centric mindset and growth-oriented attitude
  • Genuine passion for New Energy Vehicles (NEVs) and sustainability
  • Comprehensive understanding of NEV technical pathways, performance metrics, design principles, and their impact on user experience

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team 🌏

As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Schiedam, the Netherlands, was founded in 1998.
BYD Europe mainly focuses on New Energy products, including Electric Vehicles (principally buses), Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.
Besides that, BYD has two factories in Europe, one located in Komarom, Hungary, and the other located in Beauvais, France. Electric…


As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Schiedam, the Netherlands, was founded in 1998.

BYD Europe mainly focuses on New Energy products, including Electric Vehicles (principally buses), Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.

Besides that, BYD has two factories in Europe, one located in Komarom, Hungary, and the other located in Beauvais, France. Electric buses manufactured by those two factories will be exported to customers across continental Europe. It is also in partnership with Alexander Dennis in the UK which assembles jointly developed buses for the UK market.

Up to now, the footprint of BYD electric vehicles covers over 70 major European cities, which will undoubtedly grow in the future.

Automotive
Schiedam
200,000 employees