Traineeship: Sales On Premise Graduate

Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Netherlands?

Then this is your chance!

Join us for our 18 months Graduate Program starting in July 2025. You'll get the chance to work with our highly professional teams and show us your capabilities. Your delivery and contribution during the program will shape the scope of your future at Red Bull.

Realise your talent!

As a Graduate Student at Red Bull The Netherlands 2025, you will have the opportunity to immerse yourself in the On Premise team. The On Premise team is commercially responsible for all activities in venues where Red Bull is purchased for immediate enjoyment, including night clubs, bars, music festivals, as well as Quick Service Restaurants (QSR) locations, canteens, and cafés. This is where the magic happens. The team is structured into four key sub-departments: Field Sales, (Trade) Marketing, Key Accounts, and the Data Team. To provide you with a strong foundation for your future commercial career, you will rotate through three of these four departments.

Areas that play to your strengths

• FIELD SALES

Within the On Premise team, we have three specialized field teams, each designed to maximize our impact in outlets and ultimately increase the number of cans in consumers' hands. The primary focus of the field teams is to secure distribution, while also elevating the overall execution by expanding the product assortment, enhancing visibility, and driving product or brand activations. By joining the Field Sales team for your first rotation, you’ll have a unique opportunity to gain a deep understanding of the fundamentals of sales. This rotation will allow you to learn firsthand how to create effective strategies that drive sales and build strong relationships with key outlets. This experience will serve as a solid foundation for your commercial career, providing insights that will be invaluable as you move forward in the program.

• MARKETING

Trade marketing

• The Trade Marketing Team connects Marketing and Sales by adapting marketing strategies to sales initiatives, ensuring activities align with brand guidelines for optimal commercial outcomes, and regularly analyzing results for improvement.

Festival and Event marketing

• The On-Premise Events & Festivals team is responsible for consumer strategy and initiatives for both owned events and third-party festivals, delivering impactful initiatives to win the hearts of consumers. By joining the marketing team, you can fully utilize your creativity while learning everything about structured advanced project- and budget planning.

KEY ACCOUNT MANAGEMENT

• The Key Account team in On Premise focuses on national chains across various segments, including accounts such as Hema, KFC, Holland Casino, Vermaat Catering, Van der Valk, and Dunkin' Donuts. The main challenge for this team is to secure and maintain distribution across a diverse range of accounts while also fostering strong relationships and effective stakeholder management with these clients. To ensure long-term, sustainable growth, we emphasize the importance of solid trade agreements, driven by detailed customer planning in collaboration with the Trade Marketing and Field teams. By joining the Key Account team, you’ll have the opportunity to make a significant impact on some of the largest accounts in the Netherlands. Even optimizing the smallest details can lead to substantial results, driving major improvements in the business.

Your areas of knowledge and expertise

• Minimum 1 year of professional experience (e.g. internship, traineeship or full time employments) in an commercial environment
• A strong and proven affinity for, and experience in, the On Premise industry (hospitality and/or events)
• Open personality and eager to learn
• An entrepreneurial mindset: 'making the impossible possible'
• Proven hands-on mentality and strong analytical skills
• Native Language Dutch, Fluent in English
• Travel 20-30%

Red Bull Graduate Program: Realise your talent!

The Red Bull Graduate Program is your chance to work hard and shape your future career. Take the opportunity and gain valuable work experience.

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.