Sr. Professional, Marketing Impact Analyst

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

Under Armour is looking for a Senior Professional, Marketing Impact Analyst to join the EMEA Marketing Planning & Operations team based in Amsterdam, the Netherlands. The position reports directly to the Sr. Manager Marketing Planning & Operations for EMEA. This role is focused on, and contributes to, optimizing marketing effectiveness through gathering and analyzing data, including the build and use of data processing system(s) to improve data collection efficiency and presentation of said data points. To be successful in this role, you should have experience and be comfortable with processing and analyzing marketing data. Ultimately, you will help ensure we spend our marketing budget efficiently and reach our target audience effectively.

Your Impact

• Contribute to making informed decisions on marketing strategy and plan – by gathering and sorting relevant data points.
• Build and manage marketing impact dashboard, i.e., pull all relevant data points into a cohesive overview to track and report out on marketing performance against plan.
• Measure ROI of initiatives across the marketing mix – i.e., monitor budget distribution and performance.
• Review and report on marketing campaign results – ultimately to recommend campaign optimizations.
• Identify opportunities to drive improvement of marketing effectiveness.
• Optimize Marketing Mix Modeling in collaboration with media agency.
• Analyze sales funnels and customer intent - understand consumer behavior and explore market trends and opportunities.
• Work in close partnership with Lead, Consumer Insights & regional marketing functional teams.
• Be a key point of contact for key functions outside of the marketing org considering data input.

Qualifications

• Bachelor’s degree in Marketing or related field.
• +4 years of experience as a Marketing Analyst (or similar role) or equivalent combination of education and related experience.
• Analytical abilities; This role requires a blend of marketing savvy and technical expertise. At the core of this technical skill set are programming languages that allow you to extract, analyze, and visualize data, making it actionable for marketing strategies.
• Ability to quickly orient within a matrixed marketing & sales organization and hit the ground running working with varied cross-functional key stakeholders.
• Expertise in Google Analytics, Good knowledge of MS Excel.
• Expert communication skills, both written and verbal. Fluency of English is a must.
• Outstanding collaboration and organizational abilities.
• Passionate self-starter with a proven ability to work independently, multitask, and meet deadlines.
• Must be detail-oriented, resourceful, self-motivated, and proactive.
• Ability to work and thrive in a fast-paced, rapidly changing work environment. Experience working for either a start-up or high-growth organization is a plus.
• Experience working for a global brand with a strong, premium, and distinct culture.

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.

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