Marketing & Communications Director

We are looking for a Marketing & Communications Director who will spearhead the transformation of the Vlisco brand from a celebrated African icon to a dynamic global brand.

You play a crucial role in establishing a professional and effective marketing organization. In this role you will report directly to the CCO. You also will closely collaborate with the Creative Director, Product Development and regional teams in Afrika.

We are looking for a dynamic and energetic leader with proven expertise in (global/international) consumer brand management, particularly in premium brand environments, such as fashion. Key attributes include strong brand-building skills, being creative & imaginative and high cultural sensitivity.

The ultimate goal is to develop a cohesive brand strategy that seamlessly integrates existing and new business initiatives, elevating brand desirability and supporting Vlisco’s ambitious growth trajectory. In this role, hybrid working is an option.

KEY RESPONSIBILITIES:

• Developing and executing relevant, consumer driven marketing activities in the varying channels and markets;
• Formulate, develop en implement key channel marketing and marketing communication programs to support business revenue goals and Vlisco brand strategies;
• Maintain Vlisco's positioning as the leading print brand: develop and implement comprehensive marketing strategies aligned with the company's objectives. Ensure a clear brand value proposition, visual identity and coherent brand story across all channels;
• Develop a single brand proposition: integrated brand strategy for current and new business;
• Lead and develop the marketing team in the Netherlands so that it is equipped for current and future business challenges, lead the local marketing managers working in Vlisco's African offices. Set goals and foster a culture of innovation & excellence;
• Collaborate with the Creative Director, the product team and operational marketing in the Regions to align the brand strategy with overall business goals;
• Enhance brand awareness, desirability to drive recruitment of a new generation of consumers supported by highly effective communications plans; campaigns, content planning & creation, influencer marketing and PR plan to be deployed on- and off line;
• Ensure effective use of marketing resources across all channels with a 360 approach: lead the implementation of digital tools and find solutions that support and enhance offline and traditional marketing activities;
• Support and evolve the retail/eCommerce experience, the visual merchandising, eCommerce marketing plan and development tools & to support the retail operations;
• Ensure that marketing activities comply with relevant laws and regulations, including data protection and advertising standards.

WHAT WE ARE LOOKING FOR:

• Bachelor’s or Master’s degree in Marketing or equivalent;
• > 10 years’ experience in international business environment in fashion, textile, or luxury/premium consumer business;
• Experience in rolling out both national and international marketing strategies with strong cultural sensitivity;
• You are fluent in English, Proficiency in French and Dutch is an advantage;
• Good project management skills;
• Good leadership skills;
• Forward-thinking attitude, result oriented, people and customer focused;
• Creative and imaginative;
• Brand builder and digital-savvy;
• Willing to travel when needed.

IN RETURN WE OFFER YOU:

You can find the benefits of Vlisco on the page ‘’HOME’’