Senior PR Manager

The Marketing and Public Relations Department within BYD Europe is responsible for developing and implementing tailored marketing and PR-strategies specific to the European region and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

Senior PR Manager

As a Senior PR Manager, you will report directly to the Marketing & Public Relations Department Director and Manager. The Senior PR Manager is responsible for building the brand's internal communication for the BYD Site in the Netherlands, initiating activities, closely observing and monitoring opinions, building solid relationships with various stakeholders, and collaborating closely with BYD HQ in China and the BYD PR team in Europe.

Key Responsibilities

• Responsible for corporate development, planning, and management of internal communication for the BYD Manufacturing Site within BYD Europe.
• In charge of process control and effectiveness of the communication plan, in line with BYD HQ in China, the European Marketing and the PR Team in the Netherlands.
• Create and maintain a favorable public image for BYD Management by communicating programs, accomplishments, or points of view.
• Establish and maintain relationships with internal stakeholders within the whole BYD-organization.
• Ensure projects are completed on time and to the required quality standards. Collaborate with other departments and stakeholders to ensure business needs are met.
• Evaluate and summarize the effect of PR campaigns in cooperation with the local PR team in the Netherlands.
• Actively engage and collaborate on any European event or activity as needed.
• Develop relevant PR communication programs according to the brand plan and monitor and optimize the implementation of the landing.
• Monitor public opinion, conduct early warning of crisis public relations, and respond to and solve crises in a timely and effective manner when an urgent public relations crisis occurs.
• Internal communication with BYD HQ, BYD EU, BYD Hungary.
• Develop a communication plan together with the Marketing Manager in the Netherlands.
• Select NGOs to work with and implement public welfare projects to promote good relations with residents and other stakeholders.
• Initiate factory tours for stakeholders, media, representatives, and give corporate speeches.
• Be a brand Ambassador and work always with the Customer in mind.

Key Results

• Commercial and funnel management metrics.
• Brand Awareness & Positioning.
• Stakeholder Satisfaction.
• Customer engagement level.
• Media publicity level.

Your Profile

• University Degree in Public Relations, Corporate Communication, Journalism, Marketing, Sales, or commercial disciplines.
• Solid Experience in the Automotive industry or Branded Public Relations field.
• 8-10+ years of experience in roles related to PR & Communication management in the Automotive business.
• Excellent Digital Tools knowledge.
• Customer-oriented mindset.
• Excellent communications and interpersonal skills.
• Able to prioritize and work proactively with efficient time management skills.
• Resilient and open-minded.
• Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
• Effective and eloquent communicator in English and Dutch (other languages would be a plus).
• Connected with our Mission and a more sustainable Future.

We Offer

• Job in a fast-developing company which embodies sustainable and forward-thinking technology.
• Performance and experience-based competitive remuneration, commuting allowance.
• Team building events and employee learning opportunities.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team 🌏