Marketing Engagement Manager

Marketing Engagement Manager at Barclays

As a Barclays Marketing Engagement Manager, you will have the opportunity to join a team responsible for driving engagement, conversion, and revenue growth. This role involves building a scalable communication approach across customer journeys for the Digital Investing business. You will partner closely with Commercial/Distribution, Data, and CRM teams to design and execute timely campaigns across multiple owned channels to increase long-term client engagement through continuous optimization.

Key Requirements

• Experience working in a marketing/communications function focusing on client/product digital communications to meet commercial targets.
• Experience in CRM/Life-cycle Marketing, including SalesForce Marketing Cloud or Pardot, with a record of delivering automation and optimization.
• Excellent analytical skills and ability to translate insights into actionable recommendations and testing plans.
• Exceptional understanding of data protection and privacy, matched with collaborative abilities to manage campaign delivery.

Additional Valued Skills

• Strong understanding of Investments.
• Previous experience working in a regulated industry.
• Knowledge and understanding of working within an FS background.

Purpose of the Role

The role involves defining customer objectives, analyzing customer data, and developing a testing plan, customer triggers, and next-best action communications to drive revenue growth through customer engagement, growth, and retention.

Accountabilities

• Development of a comprehensive CRM strategy aligned with overall business objectives.
• Implementation of marketing automation processes to streamline and personalize customer communications.
• Needs assessment through research and data analytics to derive insights into customer behavior and develop segmentation as needed.
• Development of plans and strategies for each customer segment, including setting goals and regular review of progress.
• Optimization of CRM technology to meet business needs, where relevant.
• Collation of client feedback and insights for identifying trends and opportunities for improvement.
• Maintenance of client records, including account information and interactions.

• Consult on complex issues, providing advice to People Leaders for escalated issues.
• Identify ways to mitigate risk and develop new policies/procedures for control and governance.
• Manage risk and strengthen controls in relation to ongoing work.
• Collaborate across areas to align with organizational objectives.
• Engage in complex analysis of data from multiple sources to solve problems.
• Communicate complex information effectively to stakeholders.
• Influence stakeholders to achieve desired outcomes.

All colleagues are expected to demonstrate Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for our behavior.