International Brand Manager

Are you ready for a fresh start to your career?

Our colleagues at the Export Marketing department are ready to work with you to ensure that everyone can enjoy our delicious freshmakers and sweets every day.

This is where we need you!

Our Export Marketing team is always on the move and continuously responds to the latest developments within the FMCG. The team, consisting of a Marketing Manager, three International Brand Managers, and one Packaging Coordinator, is responsible for all marketing activities, whereby the application of innovations, promotions, activations, and a channel-specific approach are important focus points.

The Export team is based in Breda and has the responsibility for 17 export markets, which are all distributor-managed. This means that as an International Brand Manager within this team, you have a great opportunity to expand your marketing experience in an international environment.

This is what your fresh start as International Brand Manager will look like.

The day starts with a virtual meeting with our media agency in Sweden. We are all excited because they are going to present a proposal for the next Mentos rolls campaign in the country. Before lunch, you work on an urgent email to the regulatory department about a new Mentos Gum flavor in Israel. Afterwards, we celebrate a project review meeting where all the team members share their updates on the status of the different projects. Before going home, there is still time to work on a Chupa Chups briefing for a new Halloween bag, a call with our sales team, and to send some more emails.

Your core tasks in a nutshell:

• Responsible for the performance (qualitative and quantitative) of the PVM brands in the region under your responsibility;
• Lead annual brand plan development for the key brands/markets under your responsibility;
• Lead the implementation of the media campaign for your brands;
• Responsible for NPD development. Actively contribute to the launch plan for the strategic NPDs;
• Regularly analyze and report the status/performance of the brands under your responsibility and the relevant competitors;
• Support the Marketing manager in market research studies.

The ingredients of Perfetti Van Melle, does it include your taste?

You will work at the third-largest confectionery group in the world - and second in Europe. But we want to continue to grow and become the best at making candy, where we can use all the help of our colleagues!

We see our employees as the most important ingredient and therefore we have something for everyone:

• Empowering: Everyone has every opportunity to develop and make a difference. For example, we have a huge range of (tailor-made) training courses.
• Fun: Who doesn't actually dream of working at a candy factory? We would also like to maintain our family atmosphere, because that makes us unique and has brought us to where we are today. We do everything to make you feel at home with us. And, an annual CSR day to be committed to the community is also something we consider important!
• Innovation: We must respond to the ongoing social debate on sugar and health, but also to deal with issues such as environmental pollution, packaging, and food safety. Enough challenges!
• Dynamic: It may sound cliché, but with branches in more than 30 countries, we are a dynamic and vibrant organization.

The ideal recipe for our International Brand Manager:

That you are creative, organized, and love to work in an international environment we probably do not have to tell you (but we do it anyway!). To us, these are the ideal ingredients to be successful in this role:

• Bachelor or Master degree in Business Administration or Marketing.
• At least 3 years of experience within Marketing FMCG, ideally in an international context;
• Action-oriented, with the ability to follow-through and achieve results in a complex environment;
• Well-structured, but with a pragmatic approach to decision-making and problem-solving;
• Strong capabilities working with MS Office. Experience with SAP is a plus;
• Experienced working with Nielsen and/or other market data tooling;
• Proven experience implementing and managing online & offline media campaigns;
• Affinity and knowledge of the Hebrew culture is a plus;
• Effective interpersonal communication and consultative skills, both verbal and written in English; Dutch is a plus;
• You are willing to travel (<20% of the time), because you will become part of an international-oriented team!
• You feel a genuine passion for marketing.

Got interested?

Are you developing a taste for it and can you take our Export Marketing team to a higher level? Then we are looking forward to meeting you! Let us hear from you, and we might meet soon.