Retail Marketing Specialist

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Purpose of Role

The Retail Marketing Specialist is responsible for the coordination and execution of seasonal marketing plans and collaborates with DTC retail and marketing teams to develop activations, seasonal graphics, POS materials, and communication for in-store promotions to drive traffic and increase sales.

In this position, you monitor the creation and support execution across our owned off-price/outlet channels, UA Factory House. You work with internal cross-functional departments (DTC Operations, Global & EMEA retail marketing, Brand marketing, Visual Merchandising, Store Design, Merchandising, Sales) and external production and design agencies; to ensure campaign- and in-store executions are delivered on time, in scope, within budget & meeting UA’s quality standards.

Your Impact

Planning:

• Develop and manage weekly/monthly plans for all off-price marketing and in-store activations based on merchandising initiatives and sales goals
• Coordinate yearly budget planning for Factory Houses
• Support retail marketing manager in developing yearly and seasonal strategic retail marketing plans
• Develop Factory House calendars in alignment with the brand marketing calendar and local center calendars

Execution & Maintainance:

• Coordinate and execute retail marketing support & collaborate with cross-functional teams and external agencies for store openings
• Lead the execution of all seasonal in-store marketing and signage initiatives, including briefing, production, and distribution to stores via an external company
• Maintain database with store-specific requirements on signing, language requirements, and sizing of in-store marketing displays and graphics

Communication & Development:

• Communicate with center marketing on regular basis to develop regional commercial opportunities and (online) brand activations and supply centers with correct assets to support these opportunities on brand- & commercial level
• Maintain retail marketing standards in store throughout training & guidelines in collaboration with visual merchandising
• Drive seasonal and in-season information & feedback sessions with in-store teammates
• Connect and collaborate with district managers to support retail marketing excellence
• Collaborate with the full retail marketing team on cross-category and -functional projects
• Track results and provide feedback & propose improvements of seasonal executions and in-store activations

Qualifications

Technical Attributes of Ideal Candidate: include but are not limited to the following:

• Education: A bachelor's degree or skill-level in marketing- or business-related studies is preferred
• Experience: Minimum of 2 years experience working in retail and marketing to execute high-impact marketing activations for stores with clear objectives and expected results.
• Retail knowledge: Understanding of EMEA Retail market environment: how customers like to buy, the purpose of stores (in relation to online) and understanding of competitor landscape.
• Good organizational and analytical skills to coordinate planning across multiple teams and sales markets and measure performance.
• Communication skills – ability to communicate to diverse teams of people and suppliers and get the most from their expertise.
• Creative affinity – understand the development and trends in retail & brand marketing and can/aspires to translate this to UA execution development. Basic experience in graphics design and POS creation is a plus.
• Fluent in English, any additional language skills are considered a plus.

Behavioral Attributes of Ideal Candidate: include but are not limited to the following:

• Team Player: loves being part of a team, both leading and serving; demonstrated a deep commitment to colleagues; highly effective in a matrix environment
• Humble & Hungry: confidence without arrogance; driven to continually “up their game" regardless of prior successes
• Unparalleled Integrity: in good times and bad, lives the UA Way; takes ownership for mistakes; doesn’t “back-channel”
• Action-Oriented - "Can do" and "does do" attitude; authentically engaged with people and situations
• Accountable - commits to stretch goals and delivers; holds self and team to highest performance standards
• “Gets” Under Armour: passionately embraces the challenge and effort to keep UA unique.

Workplace Location

• Location: This individual must reside within commuting distance from our Amsterdam office.
• Return to Work Designation: Hybrid work (baseline of minimum 2 days a week in-office.)
• Travel: 20% of the year, depending on store openings and activations

Relocation

No relocation provided

Benefits & Perks

• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being.
• 38 hour working week
• Hybrid work, a minimum of 2 days in the office
• 28 days holiday
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.
• Human Performance Institute (Gym) on site
• Local Language course when moving from abroad

Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.