Loyalty Programme & Web Content Coordinator

Loyalty Programme & Web Content Coordinator at Mizuno Corporation EMEA

At Mizuno Corporation EMEA we're looking for a Loyalty Programme & Web Content Coordinator to join our team.

About the Job

As the Mizuno online activities are growing, you will be responsible for developing and growing Mizuno’s loyalty marketing programme, web content, and email campaigns. This will require a careful analysis, commercial mindset, understanding of consumer behavior, and a close collaboration across departments.

Key Tasks and Responsibilities

Loyalty and Email Programmes:

• Responsible for the end-to-end management of Mizuno’s loyalty programme
• Plan, design and implement the loyalty and email strategies to increase customer engagement, boost retention and maximize sales
• Co-ordinate and develop the programmes for the different sporting categories and audiences based on their value segmentation
• Ensure that we have a loyalty offering that is up-to-date and relevant, offering new benefits and incentives to drive CLV
• Execute targeted promotional campaigns to members including forecasting results, campaign delivery, and post campaign measurement
• Execute all the plans by managing the loyalty programme calendar
• Develop targeted email campaigns for the different segments
• Develop marketing plan, roadmap, and annual budget for the programmes
• Manage and work with Mizuno’s loyalty platform & rewards program backend

Web Content:

• Update content on Mizuno’s website using content management systems and other relevant tools
• Maintain and update the website content to drive product awareness and conversion e.g. banners
• Editing of images for website use for campaigns
• Coordinate with internal stakeholders product launches to ensure website visibility

About You

• Higher education / University degree in Marketing, Communications, Commercial Business, or similar
• 3-5 years of digital marketing experience
• Extensive knowledge of Salesforce Marketing Cloud, Google Analytics, loyalty programme software, Photoshop, and relevant tools
• Passionate about sports
• Mastering the English language, written is key
• Able to work with internal stakeholders i.e. Ecommerce, Marketing, Product
• Eligible to work in The Netherlands

What We Offer

If you have what it takes then we can offer you a dynamic role within a successful and established sports brand. You can expect a competitive salary, and good secondary conditions including a good pension scheme.

Furthermore, you will be working in an international and dynamic organization, within a challenging environment. We offer lots of space for talent and personal development. Also, be sure to experience a fast-growing and ambitious organization, which is known for the informal atmosphere and devoted colleagues.

And last but not least, when joining Mizuno, you will be part of a group of people who are working towards the same goal: making the brand as big as possible, without losing the high quality standards and philosophy out of sight.

Apply for the Job

Do you want to join our team as our new Loyalty Programme & Web Content Coordinator? Then we'd love to hear from you!