Assistant Manager Digital Analytics

Assistant Manager Digital Analytics at Adidas

As an Assistant Manager Digital Analytics at adidas, you are part of the delivery of cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on a defined data source, you contribute to the generation of insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, and ultimately drive sales. You are part of the team that informs the adidas digital strategy and provides the factual basis for future consumer experiences and site development.

Key Responsibilities

Scope: Contribution to specific analytic deliverables or services:

Analytics

• Contribute to the delivery of analytics services by collecting, tracking, mining, analyzing data, and generating fact-based insights. Support Digital or BU teams to increase reach, engagement, buy and advocacy, and inform Digital strategy.
• Contribute to specific analytics services to stakeholders within Digital, e.g., agile cells, or outside Digital, e.g., Business Units or Newsrooms, using a single data source.
• Carry out assigned tasks for projects in areas such as analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc.

Consulting

• Support defined group of stakeholders in setting up performance measurements using digital analytics, and enabling them to derive trends and opportunities.
• Contribute to translating gathered insights into engaging, actionable, and easy-to-digest insights presentations, including visualization.
• Build trust with stakeholders in your scope of responsibility to facilitate actionability of insights.
• Help establish a fact-based culture in the organization by continuously improving data-driven decision processes.

Reporting

• Continuously measure metrics for stakeholders within the assigned scope.
• Support implementation and drive optimization of reporting structures within your area of responsibility.
• Contribute to the development of best practice guidance for markets and other adidas stakeholders to maximize the use of analytics capabilities.

Innovation

• Keep up with the latest trends and technological advances by informing yourself proactively using various sources.

Key Relationships

• Data Science Team
• BUs and Markets
• Digital Strategy, Ecosystem and Experience Design Teams
• Digital Product Teams

Requirements, Education & Professional Experience

• University degree in mathematics, economics, statistics, or a similar quantitative field
• Experience in eCommerce environment
• Finding, cleaning and transforming (large) data sets to generate insights and build reports/dashboards
• Handling web/app data through tools such as Adobe Analytics, Amplitude, Google Analytics.
• Experience with SQL (e.g., aggregate functions, joins) or other data querying languages.
• Creating data visualization using tools such as Tableau, MicroStrategy, Power BI, or similar.
• Fluent in English both verbally and written.