Thesis Internship Marketing Communications

Hi (potential) master student! We are looking for a thesis student to join the Marketing practice of Accenture Song. This capability comprises four different practices: Marketing & Advisory, Creative, Data & AI, and Customer Tech, which is the team you will join. Together, we merge creativity and data-driven marketing with distinctive business consultancy. Each practice plays a vital role in helping companies organize and build brands that perform!

• Team - As a Marketing Communications intern, you’ll join our bold and generous team of media channel specialists and strategists. We’re all about leveraging creativity, technology, and industry expertise to drive innovative brand experiences and campaigns. Collaborate with our consultants to strategize, ideate, implement, and bridge the gap between business and media for our clients.
• Daily Tasks - As an intern within the Product Design Team, one main aspect is of course central: writing your thesis. In doing so, you'll be supported by the dedicated people in our team. You will also conduct research within the marketing communications domain and you might find a way to contribute to our team through internal initiatives. In addition, we would like to introduce you to Accenture Song and the world of consultancy, so you will have the opportunity to gain experience within the Marketing domain within Accenture Song. Together with the other interns, you’ll be challenged to add value to Accenture Song by coming up with your own company-wide project.
• Research - We support research topics that connect to the following domains:

1. Marketing Communications
2. Media Strategy
3. Generative AI for Marketing Communications (Media) purposes
4. Media Content & Creation
5. Media & Data and Technology

• We will work together to define the specific topic. It’s important to think of a topic that interests you!
• Interested? - If you are interested, please provide us with a motivational letter where you propose a research topic. You can upload your motivation letter together with your resume in our Workday system.

Song Talent Factory (STF)

As part of your internship, you will also take part in Song Talent Factory. This program will lead you through your path at Accenture Song and provide additional engagements, activities, and projects to enhance your intern experience. Being part of the Song Talent Factory, you will:

• Get professional guidance on finding the next step in your career;
• Get expert support on your thesis topic while leveraging all Accenture resources;
• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (Commerce, Design & Digital Product Creation, Marketing, and Consumer Services);
• Work on a large internship-long consulting project together with your STF group. This will allow you to not just get a glimpse of one of the four capabilities, but you will really get to see everything Accenture Song has to offer;
• Be part of the Accenture Song community through companywide and intern-specific engagement events;
• Enjoy a wide variety of training opportunities;

From building an app for coffee catch-ups to dinners after work, the Song Talent Factory will make your experience at Accenture Song even more enjoyable!

Who We Are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media, and marketing strategy and campaign, content, and channel orchestration.

Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence.

Song is one of five services that make up one Accenture – the others are Strategy & Consulting, Technology, Operations, and Industry X.