Business Data Analyst

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our owned factory in Xiamen, China.

We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future --- do you want to join us for the journey?

Your role

Within the digital analytics team we serve different stakeholders in the organization like our Bugaboo.com D2C channel (content, SEO and merchandising) ,Customer service, CRM and Marketing. In this role you bring insights which helps understanding the performance of our KPI’s and to drive business decisions making.

Your primary focus will be bringing insights in the consumer journey by connecting and analyzing the different data touchpoints (like campaigns, product sales and website behavior). You will model our consumer database into different segments. Together with the CRM team you will be interpreting the data and discuss initiatives to enrich the data to improve segmentation and our contact strategy across channel.

You are part of the Digital & Services Insight team (3 people) and you’ll report to the Head of Marketing, Digital & Services Insight.

What will you do

• Bring insights in CRM related areas and explore possibilities for improvement (from data enrichment to the creation of better segments);
• Analyzing consumer (journey) behavior via SQL or Python in our Google Cloud environment;
• Visualize data within Looker Studio which helps the business to keep track of their KPI performance;
• Share insights and train people with our dashboards on a regular base;
• Support management with monthly reporting.

What you will bring to the table

You love to work with data and are able to understand how business processes translating into data. You like to work with SQL to get insights out of our raw data sources, but it’s not a goal on its own to become a data engineer or data scientist.

You think consumer and have a critical mindset. You are strong communicator with fluent English language skills, that likes to challenge the business.

You relate openly and comfortably with diverse groups of people and gain the confidence and trust of others through honesty, integrity and authenticity.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
• Bicycle lease plan - a monthly contribution up to EUR 50 to support you in leasing a bicycle;
• Eligible to participate in Bugaboo’s bonus plan;
• Flexible and hybrid working and the opportunity to work from anywhere in the world 8 weeks of the year;
• A Bugaboo stroller when expecting a baby & Bugaboo friends & family of 20% discount;
• Paid parental leave for primary and secondary caregivers (based on eligibility);
• Day off on your Birthday & Day off for volunteering activities;
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor);
• Work from home allowance plus home-office set up budget;
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.