Junior Paid Media Specialist

Your role at Bugaboo

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

About us

Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.

At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we have pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our owned factory in Xiamen, China.

We are passionate about unlocking potential, and we are driven to revolutionize our industry again and again. Together, we are shaping a new future --- do you want to join us for the journey?

We are looking for a highly analytical Junior Paid Media Specialist with a proactive approach to join our in-house agency operating in several markets. As part of the Performance Marketing & Digital Trade team, you will be responsible for driving Bugaboo forward through management of Paid Media channels; paid search, social advertising, video and display.

You will support the senior specialist with the daily media buy, for example by building and executing campaigns and regular optimization of campaigns, particularly in Google Ads.

You are a performance marketer at heart, and you are driven by the challenge to constantly improve results based on data and analysis. The team is open, collaborative and there is room to develop and bring in innovative ideas. You will report to the Head of Digital Trade and Performance Marketing.

What will you do

• You will be responsible for executing digital campaigns from conception to launch, optimizing to incremental ROI. Main Channels: Paid Social, Paid Search, Google Shopping, Youtube and Display;
• You will be responsible for regular and systematic optimization of paid media channels and campaigns;
• You will support in measuring and evaluating relevant paid media KPIs vs market targets. Providing ongoing actionable insights into campaign performance to senior team members and sharing findings to improve future campaigns;
• You will be responsible for conducting in-depth research or analysis on Keywords, social and display creative, and audience targeting by market;
• You will support the maintenance and optimization of data feeds used in Google Shopping, Affiliates and dynamic ad formats.

What you will bring to the table

You have at least 1-2 years of experience in managing brand awareness and demand-generating campaigns hand on at an agency or in-house.

Next to that you have:

• A degree in marketing, advertising, communications, or related field preferred.
• Experience with Paid Media Platforms: working knowledge of Google Ads Search Ads, Google Shopping and Meta Ads Manager required.
• Experience with Google Analytics, Datastudio or Paid Social Tools is a plus but not required.
• Computer literacy: Excel (pivot tables, vlookups etc) & Powerpoint.
• Highly analytical skills, with the ability to interpret data and distill the most important insights to share these to the team.
• Strong organizational skills, with the ability to quickly understand priorities whilst maintaining attention to detail.
• Excellent verbal and written communication skills.

Additionally, you’re fluent in English (Bugaboo is an international company). You’re able to work independently and with diverse groups of people, with mutual understanding and respect.

What we offer

• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;
• An inspirational, inclusive, fast-growing international work environment in which you can make a difference and develop yourself further;
• Access to OpenUp (wellness hub) - monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough;
• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);
• Bugaboo friends & family of 20% discount;
• Paid parental leave for primary and secondary caregivers (based on eligibility);
• Day off on your Birthday & Day off for volunteering activities:
• 25 holiday days per calendar year and an additional day for every year of service (up to 5 years);
• Commuting reimbursement (Bugaboo refunds 100% of the public transport costs or 0,21 EUR per km travelling by car/bike/scooter-motor) .
• Work from home allowance;
• A solid pension plan, disability insurance and discount on your supplemental healthcare insurance.