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Manager Visual Merchandising Retail Activation, Brand adidas

Posted 24 May 2024
Work experience
3 to 4 years
Full-time / part-time
Job function
Degree level
Required language
Dutch (Fluent)

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Support to ensure excellent implementation of Visual Merchandising playbook and guideline for Wholesale key partners doors such as large sports chains and develop strategic wholesale visual merchandizing projects along with the optimal usage of VM rounders, Brand Coaches.

Key Responsibilities:

  • Partner with the Wholesale and Assortment Planning team to execute the brand principles to priority doors based on the account calendar.
  • Make sure positive ROI on both planning and execution phase for wholesale initiatives across all doors and be accountable for it
  • Control budget with understanding forecast and monitoring record
  • Establish a high-performance culture and drive employee engagement, leading by example.

Visual Merchandising (VM)

  • Adjust and create Retail VM guidelines/principles to Wholesale doors, implementing brand standard.
  • Implement VM/ISC plan in alignment with Brand Communication team and global VM/ISC guidelines.
  • Ensure store complies with Global standards and guidelines to provide a leading shopping experience to all consumers.
  • Deliver comprehensive VM plans for Wholesale Doors in close collaboration with the channel team and Assortment Planning.
  • Develop by door and concept specific visual merchandising directives and drive consistency in execution across the entire Market.
  • Support to coordinate all VM services during project implementation.
  • Drive, measure and report on retail space productivity and make recommendations to management for continuous improvement in managed spaces.
  • Provide input in seasonal brand marketing calendar and reflect into the layout plan.
  • Ensure all space management solutions are partnered with the best point-of-sale with regular updates.
  • Provides stores with comprehensible campaign execution directive and VM/ISC implementation plan before launching.


Train respective Channel team and Brand Coaches on Global Visual Merchandising standards and guidelines, including mannequin stylings, folding techniques, steaming and merchandise presentation standards as well as the use of how products should be placed in-store.


  • Keep up-to-date on competitor analysis as well as current and upcoming fashion trends across the store location area. Communicate information to Senior Manager
  • Identify and communicate store needs and best practices to Senior Manager
  • Other duties as requested by Senior Manager


  • Market Share
  • Sellout of in-scope wholesale accounts and projects
  • Return on marketing investment
  • Wholesale specific KPI such as traffic, conversion, average selling price based on initiatives

Knowledge, Skills, and Abilities:

  • Interest in fashion and Sports desirable
  • Experience / knowledge in Visual Merchandising and In-store Marketing
  • Advanced abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team
  • Proven project management experience
  • Good IT skills (Word, Outlook, Excel, PowerPoint, Illustrator).

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • At least 3-4 years’ experience in respective Visual Merchandising fields
  • Proven track record as leader
  • Fluent in Japanese, business level English

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives.
Headquartered in Herzogenaurach, Germany, we employ more than 57,000 people across the globe.

1,200 employees