Manager Digital Visual Merchandising

As part of the Digital Merchandising Team within the EU eCom Consumer Experience organization, this role is responsible for the creation and optimization of digital merchandising strategy on key shopping journeys across the adidas digital ecosystem in Europe, with a focus on .com and the flagship App. This role requires strong communication and stakeholder management skills, as well as the ability to turn consumer data into deliverable onsite optimizations.

The ideal candidate is expected to have a background in digital merchandising and/or eCommerce site experience, and understand how digital merchandising can impact consumer behaviour and drive onsite shopper engagement, conversion and retention.

Purpose & Overall Relevance for the Organization:

As part of the Digital Merchandising Team within the EU eCom Consumer Experience organization, this role is responsible for the creation and optimization of digital merchandising strategy on key shopping journeys across the adidas digital ecosystem in Europe, with a focus on .com and the flagship App. This role requires strong communication and stakeholder management skills, as well as the ability to turn consumer data into deliverable onsite optimizations.

The ideal candidate is expected to have a background in digital merchandising and/or eCommerce site experience, and understand how digital merchandising can impact consumer behaviour and drive onsite shopper engagement, conversion and retention.

Key Responsibilities / Authorities:

• Manage execution of digital merchandising strategy for the responsible category or categories on adidas.com and adidas App, and provide analysis and weekly/monthly reports of category performance.
• Provide input into sitewide merchandising strategy across categories and adapt output to meet the needs of consumers in local markets.
• Contribute to market product range optimization based on global guidance and consumer demand, and establish stakeholder processes for flagging risks and/or opportunities.
• Manage product sell-through by utilizing merchandising toolsets, with a focus on sorting rules, product placement, evergreen content, page content, third-party vendors and site configuration.
• Work with the analytics team to ensure reporting and KPI frameworks for merchandising decisions and ongoing improvements that can be tracked and validated.
• Work closely with Marketing Activation, CRM, Buying, Site Ops, Consumer Experience and other marketing channels to ensure wider cross-channel campaigns translate into logical site experiences.
• Manage merchandising based on the monthly activation calendar and quarterly business priorities, and ensure ongoing updates give visibility on plans and business output to wider stakeholders and the leadership team.
• Contribute to onsite playbooks and best practices for common merchandising processes, ensuring adaptation to seasonal differences and trends.
• Bring a strong commercial eye to the respective categories and their trading performance, continuously driving optimizations and collaborating with internal stakeholders to improve trading performance.

Key Relationships:

• Site Merchandising & Category Managers
• Consumer Experience & Wayfinding
• eCom Buying, Planning, Trading
• Marketing Activation
• CRM & Customer Service
• Web Analytics
• Site Operations
• Global Digital Product Owners

Knowledge, Skills and Abilities:

• Creative and energetic team player with a passion for digital merchandising and delivering data-based recommendations for quantifiable improvements.
• Good understanding of digital analytics, including analytical software such as Adobe and GA.
• Excellent communication and negotiation skills, with comfort presenting complex topics to stakeholders at various organizational levels both in person and remotely.
• Excellent time management skills, with the ability to prioritize, multi-task and work under shifting deadlines in a fast-paced environment.
• Fluent English, both verbal and written.

Requisite Education and Experience / Minimum Qualifications:

• Minimum 5+ years of relevant experience in a digital merchandising or eCommerce site experience optimization role.
• BA / BS in Merchandising, eCommerce, Finance, Business, Digital or a related field; Master’s / Graduate qualification is a plus.
• Experience in digital analytics, specifically Adobe, is required.

Working at adidas

At adidas, we have a winning culture. To win, physical power is not enough. Just like athletes, our employees need mental strength in their game. We foster the athlete’s mindset through a set of behaviors that are at the core of our company culture.

• Courage: Speak up when you see an opportunity; step up when you see a need.
• Ownership: Pick up the ball. Be proactive, take responsibility and follow through.
• Innovation: Elevate to win. Be curious, test and learn new and better ways of doing things.
• Teamplay: Win together. Work collaboratively and cultivate a shared mindset.
• Integrity: Play by the rules. Hold yourself and others accountable to company standards.
• Respect: Value all players. Display empathy and show dignity to all.