Marketplace Merchandising Manager (f/m/d)

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Marketplace Merchandising Manager (f/m/d)

Your role:

We’re in business to save our home planet. You’ll be helping us achieve this by translating regional market dynamics and consumer preferences into commercially strong, brand-led assortments that are region and channel-relevant, margin-optimised, and aligned with Patagonia's environmental commitments.

Spanning eCommerce, owned retail, and wholesale distribution, this role drives strategic assortment decisions throughout the full product lifecycle — from seasonal planning and Go-to-Market readiness through to in-season trading and performance analysis.

By combining data-driven planning, deep cross-functional collaboration, and a clear understanding of the EMEA retail landscape, the role delivers profitable growth and assortment excellence across all channels while participating to position our brand.

Main tasks:

• Team Leadership

Lead, manage, and develop an engaged and high-performing team through clear priorities and goals, feedback, and regular coaching, to nurture leadership, enable professional development, facilitate cross-functional collaboration, drive clear accountability, and deliver goals. Partner with line manager to plan resources and budget allocations, to align with long range EMEA strategy and objectives and scale our work and impact.

• Assortment Strategy & Channel Segmentation

Own seasonal assortment planning for all channels, ensuring assortments reflect customer needs, commercial goals, and Patagonia’s brand values. Define channel segmentation approach, ensuring clear product differentiation. Identify opportunities across channels and accounts that drive incremental business value while positioning the brand. Ensure the assortments’ data accuracy is maintained in merchandising systems and timely updates for operational readiness.

• Seasonal Planning & GTM Execution

Partner with Demand and Inventory Planning team and channel heads to create integrated seasonal plans with channel and account differentiation. Partner on the seasonal merchandising calendar to meet GTM milestones. Ensure GTM readiness by confirming product segmentation, aligning seasonal narratives across channels, and help validate wholesale and suggested retail pricing.

• Performance Analysis & In-Season Trading

Monitor in-season sales, inventory, and margin targets to identify risks and opportunities. Recommend and implement adjustments to forecasts and assortment strategies to maximize profitability and minimize excess inventory. Present trading insights and assortment recommendations to support agile decision making.

• Cross-Functional Collaboration & Sell-In

Work hand in hand with Category Merchandising and Demand and Inventory Planning teams to ensure aligned, timely execution of assortment strategies. Build strong relationships with channel leaders, commercial teams, and global merchandising counterparts, adapting quickly to market changes and customer insights. Support Wholesale teams as needed for sell-in presentations and pitching. Facilitate account meetings and assortment discussions as needed.

What we’re looking for:

• An inclusive mindset

• Minimum 5 years’ experience leading multi-channel merchandising in a multi-country environment, preferably within outdoor, sports, or apparel industry

• Expertise in merchandising, applied to build multi-channel assortments and segmentation that balance product lifecycle, margins, and brand positioning

• Advanced knowledge of EMEA retail landscape and consumers

• Advanced analytical and forecasting capability, used to interpret sales performances, identify trading opportunities, and inform assortment decisions throughout the season

• Advanced proficiency in Excel and analytics and reporting tools

• Advanced financial acumen and understanding of pricing

• Strong communication skills, both verbal and written

• Strong ability to navigate ambiguity and disagreements and converge towards compromise

• Strong leadership capabilities in team management and development, driving results by empowerment, ongoing feedback, and coaching

• Strong collaboration and co-creation mindset and skills

• Strong presentation skills, including applied to account-facing discussions

• Strong proficiency in PLM tools or assortment management platforms

• Connection Patagonia’s values and purpose

• A love of the outdoors

• An interest in saving our home planet and making a positive impact through your work

What Success Looks Like:

• Assortments across all channels are brand-led, regionally relevant, commercially strong, and sell through is at or above target, with minimal excess inventory

• The EMEA merchandising team is high-performing, clear on priorities, and operating with autonomy and accountability

• Seasonal plans are delivered on time, with full GTM readiness and clear channel segmentation that internal partners can execute against

• The role is a trusted, insight-led voice in commercial decisions — connecting product, consumer, and market to drive profitable growth

Other important details:

• We have a hybrid work model, working from home for maximum 3 days per week

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies