Paid Social Manager

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Your role

As our new Paid Social Manager, you will take end-to-end ownership of our paid social channels. This is a core individual contributor role designed for a mid-level expert who thrives on execution, experimentation, and growth.

You aren't just managing agencies or overseeing high-level corporate budgets, you will be the driving force behind our campaigns. You will design, build, and optimize paid social strategies that convert. If you love a fast-paced environment where you can see the direct impact of your work every day, this role is for you.

Key responsibilities

• Own the Paid Social strategy: Develop, execute, and scale paid social campaigns across key platforms (Meta, TikTok, LinkedIn, etc.) to achieve acquisition and ROI targets.
• Hands-on execution & optimization: Manage daily campaign operations, including setup, budget allocation, audience targeting, and bid optimization.
• Drive data-backed decisions: Continually monitor performance metrics (CPA, ROAS, CTR) using platform dashboards and attribution tools to steer budget and course-correct in real-time.
• Lead creative experimentation: Collaborate closely with our internal brand and creative teams to brief, test, and iterate on high-performing visual assets and copy.
• Continuous testing: Build a structured testing roadmap for audiences, landing pages, and creative formats to constantly improve funnel efficiency.
• Adapt and innovate: Keep a pulse on algorithmic shifts, policy changes, and emerging social platforms to keep our growth strategy ahead of the curve.
• Share cross-functional insights: Partner with your peers on the Performance marketing team, as well as Product, Localization, and regional leads to align paid media efforts with broader company milestones and seasonal student trends.

Your team

Reporting to the Head of Performance, you will join a lean, agile performance marketing team. You will work side-by-side with PPC, SEO and Partnerships Specialists. You will have a direct voice in shaping our global growth playbooks.

Your profile

• 3–5 years of dedicated experience managing paid social campaigns, ideally within a high-growth marketplace, B2C platform, or scale-up environment.
• A growth mindset: You thrive in smaller, fast-moving teams, you prefer high autonomy and true ownership over corporate bureaucracy.
• Data-driven & analytical: You are incredibly comfortable with data, Google Sheets, and analytics tools (e.g., MixPanel). You make decisions based on numbers, not just gut feelings.
• A proven executioner: You have a track record of scaling budgets efficiently without sacrificing performance. You enjoy getting your hands dirty in the ad managers.
• Creative intuition: While you love data, you understand what makes a compelling social ad and how to communicate asset needs clearly to designers.
• Fluent in English: As our company language, strong written and verbal communication skills are essential.

What’s in it for you

• Unlimited paid holidays, minimum-based not maximum!
• Position based in our Rotterdam office with hybrid working policy (2 office days).
• Flexibility to work remotely for up to 2 months per year!
• 1,000 EUR personal development budget.
• Complete coverage for commuting.
• Personal equipment, including laptop and ergonomic setup.
• Gym membership discount with GoVital or OneFit.
• Dutch/English classes budget.
• Variable pension scheme.
• Diverse international community (46+ nationalities).
• Pet-friendly office in Rotterdam city centre.
• Team-building events and after-work drinks every Friday.