Internship - Heineken Experience Digital and Creative Marketing

Turning creative ideas into unforgettable experiences, that’s a normal day as an intern in the Heineken Experience marketing team.

The Heineken Experience Marketing team is seeking a highly motivated and creative individual to join as a Digital and Creative Marketing Intern. This internship offers an exciting opportunity to gain hands-on experience in digital marketing, social media, and activations. The intern will work closely with the Digital Marketing Specialist and the Social Media Specialist & Creative.

The internship

You will assist the team in three different areas:

• Digital marketing: digital analytics and reporting, including elaboration of weekly, monthly and quarterly reports, analyzing data from all the Heineken Experience channels such as website, social media, and customer reviews.
• Digital campaigns: assist in the development of digital campaigns from strategy and ideation to production and activation.
• Social media: assist in planning the social media content calendar, organizing and scheduling content for various social media platforms, and ensuring a consistent and strategic approach to engage the audience effectively.
• Content curation and filming: collaborate with the creative agency to identify and select trendy, brand-aligned content for the Heineken Experience. This includes researching social media platforms for the latest trends, curating engaging ideas, and supporting the team during filming to bring these concepts to life.
• Activations: assist in planning and executing guest activations at the Heineken Experience, including brainstorming ideas, coordinating logistics, and ensuring smooth execution.
• Events: assist in organizing events such as influencer events in collaboration with partners such as Moco and Flagship, including coordinating venues, decorations, entertainment, and other logistical aspects to create enjoyable experiences.

Your new team and workplace

The Heineken Experience is a brand experience located in the first built Heineken brewery in the heart of Amsterdam. The team is international, dynamic and enthusiastic, aiming to promote the Heineken Experience to enhance and amplify the influence and impact of the Heineken® brand.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. You will be trusted and empowered to work with an entrepreneurial mindset. At HEINEKEN, fresh, new ideas are welcomed, and guidance is provided to suit your development.

The unique you!

HEINEKEN believes everyone has unique talents. Energy, drive and the ambition to grow are what make the difference. In addition, you bring:

• Proficiency in English: written, spoken and interpersonal.
• You are a highly creative individual, able to think outside the box.
• You are a social media enthusiast, always up to date with the latest trends.
• Basic knowledge of digital marketing channels and tools.
• Critical thinking and analytical skills.
• Team player.

Even if you feel you don’t meet all the criteria, you are encouraged to apply. An internship is the perfect opportunity to learn and grow.

Conditions of HEINEKEN

• You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during onboarding.
• In the case of non-EU nationality, you must be registered as an intern with a Dutch educational institution.
• In case of EU nationality, you may also be registered as an intern at educational institutions outside the EU.
• You reside in the Netherlands for the entire duration of your internship.
• Please note that HEINEKEN does not provide housing.
• You are in possession of a valid citizen service number (BSN).

Our Internship Conditions

• A full-time internship, starting on September 1, 2026.
• The duration of the internship is 6 months, to be agreed upon with your internship supervisor.
• Your home office will be located in Amsterdam.
• At HEINEKEN, work follows a hybrid model, typically spending three days a week at the office and two days working from home.
• You will receive a monthly internship allowance of €650 gross based on a 40-hour workweek.
• You will earn 2 vacation days per month based on a full-time internship.
• If you do not have a public transport student subscription, your commuting costs will be fully reimbursed.

Bring your true self

HEINEKEN knows AI is part of today’s world, and you might use it while preparing your application. That’s absolutely fine. Just remember that your application should reflect your own ideas, personality and motivation. That’s what is valued most and what helps you stand out.