Internship Marketing

This marketing internship at Trivium Packaging’s BU Nutrition (approx. €350M turnover, 750 employees, 5 plants across NL/DK/GE) supports a business unit serving clients across Europe, including global and regional market leaders.

BU Nutrition focuses on multiple market segments for metal packaging, each having its own challenges:

• IMF (Infant Milk Formula)
• Coffee
• Wet Dairy (Condensed Milk)
• Elderly Nutrition
• OTC Pharma

Due to changing market dynamics and a competitive environment, it has become crucial for players in the IMF market to develop innovative concepts for formula and packaging, and align their value proposition with market needs to differentiate and maintain/grow volumes and margins.

Scope of the assignment

The scope of the assignment will focus on the adjacencies for BU Nutrition. The assignment for the upcoming 6 months is the following:

1. Develop insights in the current Nutrition portfolio.
   • What packaging formats do we have in the portfolio?
   • What are the strengths and weaknesses of this portfolio?
2. Explore opportunities outside the current segments Nutrition is serving (IMF, Coffee, Wet Dairy).
   • Which other nutrition segments in retail are interesting for Trivium Packaging?
   • Which packaging formats Trivium Nutrition has in portfolio are addressing the needs of these segments?
   • What is the potential size of these market segments?
3. Gather consumer insights.
   • What is the preferred packaging format in these selected segments?
   • What is consumers perception of metal packaging linked to sustainability?

Tasks are (but not limited to)

• Gathering information about Trivium’s current Nutrition product portfolio.
• Get insights in main trends in potential new segments and market(s).
• Align with Strategy team, Sales managers, Technical Account managers and customers to gather the required information.
• Visit a Trivium production facility (Hoogeveen).

Deliverables

1. Deliver full insights in opportunities outside the currently served nutrition markets.
2. Create a clear value proposition for Trivium to enable a successful entrance into these segments.
3. Develop a route to market (sales channels) for these segments.