Digital Marketing Manager Benelux

Digital Marketing Manager Benelux (Unilever Food Solutions)

About Unilever Food Solutions (UFS)

Unilever Food Solutions (UFS) is a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders.

Job purpose

As Digital Marketing Lead BNX, you own the customer experience agenda for the BNX region. Whether you are based in the Netherlands or in Belgium, a regular physical presence will be expected in both countries to ensure smooth collaboration with local Marketing and CD teams. You set the vision, make bold choices on scalable priority projects, and align with our Global CX team to deliver focused, high-impact initiatives in the BNX. This involves making sure we are equipped in BNX region to deliver focused projects in market with clear KPIs, clear data & tech requirements and co-ownership between Global & Local BNX. You’ll lead a team of five digital marketeers across Belgium and the Netherlands to deliver the CX and digital marketing agenda. You thrive in environments where data isn’t always perfect—using creativity, experimentation, and cross-team collaboration to uncover actionable insights. You’ll have the autonomy to test new ideas, pilot digital tools, and influence the digital transformation of a leading foodservice brand.

What will your main responsibilities be?

• Set the Vision: Develop and communicate a long-term customer experience (CX) vision and digital marketing agenda for UFS BNX, with a clear, actionable roadmap.
• Prioritize Impact: Make bold, data-informed choices on digital touchpoints (website, webshop, META, SEA) and trade partner platforms to maximize reach and engagement.
• Lead & Inspire: Manage and develop a high-performing team of digital marketeers across Belgium and the Netherlands.
• Champion CX: Be the ambassador for the BNX CX and digital marketing strategy within Unilever and across external foodservice networks.
• Drive Accountability: Ensure BNX and Global team deliver jointly on the BNX CX agenda, with clear KPIs and shared ownership.

Your direct reports

• 1 Growth Marketing Manager Benelux
• 2 Social Media & eCommerce Marketeers
• 2 Digital Marketeers

Skills you should have

• Passion for foodservice and a “foodie” mindset
• >5 years experience in digital marketing, ideally in B2B
• Experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Experience with data visualization and analytics platforms (e.g., PowerBI, Adobe Analytics)
• Experience integrating on- and offline touchpoints into seamless customer journeys (META, SEA, SEO)
• Line and team management experience
• Proven success in senior stakeholder management within a matrix organization
• Strong stakeholder management and influencing skills across cultures and functions
• Fluent in English

What is in it for you?

We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme.
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
• Plenty of company-paid holidays to further ensure your work-life balance is maintained.
• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.
• Informal culture and being the first one trying our new products.
• My Fitness Plan (reduction on your Fitness Subscription).
• Homework allowance
• Company laptop and mobile phone
• Green Mobility Policy.