Global Digital Marketing Manager (EMEA & MENA Expert)

Job Summary

We are looking for a Global Digital Marketing Manager to join our Paid Media team. While this role is based in Europe, it carries a global remit, contributing to the overarching strategy of our international paid media presence.

The ideal candidate is a seasoned expert in the EMEA and MENA markets who can act as the local-market authority while driving global campaign consistency. You will be comfortable working with high autonomy in a fast-paced environment, ensuring that while our strategies are global, our execution is localized and culturally resonant. This is a highly cross-functional role reporting into a US-based lead, requiring seamless coordination across global time zones.

Key Responsibilities

• Global Strategy & Local Expertise: Serve as the primary subject matter expert for EMEA and MENA, ensuring global campaigns are optimized for local nuances, trends, and "local-first" creative requirements.

• End-to-End Campaign Management: Manage external agencies and lead the hands-on execution of paid media campaigns across global channels (Google, LinkedIn, Reddit, Meta).

• Performance Analysis: Analyze global campaign metrics to identify cross-regional trends and provide data-driven recommendations that impact the entire organization.

• Ad Operations & Infrastructure: Support global campaign setup, audience segmentation, and bid management. Collaborate with the Marketing Ops team on global lead routing, vendor onboarding, and system troubleshooting.

• A/B Testing & Innovation: Design and conduct A/B tests to refine messaging and targeting, scaling successful regional experiments into global best practices.

• Budget Stewardship: Manage global budget allocations effectively, implementing sophisticated bidding strategies to maximize ROI across diverse currencies and markets.

• Cross-Functional Leadership: Act as the strategic "connector" between the US-based leadership, global Paid Media team, and the local EMEA/MENA Marketing and Sales pods.

Qualifications & Experience

• 7+ years of experience in paid media with a proven track record of managing high-growth global accounts.

• Deep Regional Knowledge: In-depth expertise in the digital landscapes of EMEA and MENA.

• Platform Mastery: Advanced proficiency in Google SEM, Meta, LinkedIn, and emerging paid channels.

• Technical Stack: Experience with Adobe Analytics, Tableau, Salesforce CRM, and Marketo.

• Strategic Agility: A self-starter who can navigate the complexity of a global reporting structure (reporting into the US) while maintaining local momentum.

• Project Management: Skilled in Asana or similar tools to manage competing priorities across different time zones.

• Communication: Exceptional verbal and written skills; ability to influence stakeholders at both the regional and global executive levels.

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