(Senior) Art Director

The (Senior) Art Director plays a key role in bringing the brand to life through a strong and distinctive visual language. With a sharp eye for fashion, imagery, and storytelling, the Art Director translates the Brand World, Field of Play, and Visual Identity into compelling visual expressions across all touchpoints.

Within Vlisco, the Art Director safeguards the visual quality and consistency of the brand while continuously elevating its aesthetic. From campaigns and content to brand assets and creative executions, the role ensures that everything we present feels contemporary, refined, and unmistakably aligned with the spirit of the brand.

The Art Director works in close creative partnership with the Creative Director, who guides the overall creative direction and validates concepts. Operationally, the role collaborates with the Marketing Director to ensure projects move forward smoothly and are delivered on time.

In this role, you lead and inspire a small team of four creatives, nurturing strong ideas, craftsmanship, and a shared ambition to produce work that feels culturally relevant, visually strong, and true to the brand.

Key responsibilities

• Translate the brand vision and value proposition into elevated, campaign-ready visual worlds that feel elevated, contemporary, and distinctive;
• Apply strong aesthetic judgment and styling sensibility to all visual outputs, ensuring ideas are translated into flawlessly executed assets that meet high fashion and creative standards;
• Develop, maintain and safeguard visual execution guidelines across print, digital, retail and wholesale channels;
• Lead the creation and execution of campaign layouts, look books, digital content, packaging and POS materials within agreed budgets and timelines - with a clear understanding of fashion storytelling and image-making;
• Direct and collaborate with photographers, stylists, set designers and agencies to deliver high-quality, coherent visual results;
• Ensure visual alignment, consistency and quality while continuously raising the creative bar;
• Provide hands-on leadership in shoot preparation, on-set direction, post-production, and final asset delivery with a strong eye for detail and finish;
• Lead Visual Merchandising, including façade updates, quarterly retail refreshes and VM retail transformation to support key product launches and high-impact retail concepts.

What we are looking for

• Bachelor’s or Master’s degree in Visual Communication, Fashion, Branding, or a related field;
• 8+ years of professional experience in art direction, with a strong background in fashion, lifestyle, or premium brands;
• A strong portfolio demonstrating fashion storytelling, image-making and high-quality execution;
• Strong understanding of visual identity systems and brand consistency;
• Proven experience leading and mentoring creative teams;
• Highly creative, culturally aware, detail-driven, and confident in creative decision-making;
• A natural collaborator with strong interpersonal and communication skills;
• Fluent in English; Dutch and French are a plus.

In return we offer you

• You receive a 13th month salary, 8% holiday allowance, annual bonus options, and a pension scheme in which Vlisco pays two-thirds of the premium.
• Enjoy 28 vacation days per calendar year (based on a full-time position).
• You receive €0.23 per kilometer (from 5 km one way) or full second-class public transport reimbursement.
• At Vlisco, you are given the space to grow — both professionally and personally.
• Depending on your role, you will have the opportunity to work flexibly, with attention to a healthy work-life balance.
• At Vlisco, we celebrate success with as much energy as we create it. From an enthusiastic game of padel and an exciting pub quiz to the annual Christmas celebration and fun team outings. Our Activities Committee organizes colorful and inspiring events throughout the year.