Regional Director - Kerastase & Shu Uemura, Southeast

Regional Sales Director, Kerastase Field Sales

Job Title: Regional Sales Director, Kérastase and Shu Uemura

About Kérastase, a L'Oréal Luxe brand, is synonymous with luxury hair care, pioneering innovative formulations and personalized rituals for exceptional hair health and beauty. We partner with the finest salons and stylists worldwide, committed to elevating the art of professional hair care through unparalleled products, education, and service. We are looking for a dynamic and visionary leader to drive our regional sales strategy and cultivate a thriving ecosystem of growth, talent, and brand love.

Position Summary: The Regional Sales Director, Kérastase, is a pivotal leadership role responsible for driving profitable sales growth, expanding brand presence, and fostering a culture of excellence and innovation within their designated zone. This role requires a strategic thinker with a strong P&L mindset, a passion for talent development, and a deep understanding of market dynamics and luxury brand management. They will serve as a key industry influencer, ensuring Kérastase maintains its leading position and luxury aesthetic while fostering deep connections within the professional stylist community and beyond.

Key Responsibilities:

1. Strategic Sales & Business Growth:

• Drive Profitable Sales Growth: Develop and execute comprehensive regional sales strategies to achieve and exceed aggressive revenue targets, focusing on sustainable and profitable growth.
• P&L Management: Own and manage the regional P&L, demonstrating financial acumen to optimize expenditures, maximize profitability, and deliver strong ROI.
• Market Expansion & Network Development: Strategically expand the Kerastase brand network and salon footprint within the zone, identifying and securing high-potential partnerships and distribution opportunities within professional space, ie. Lifetime; Blushington.
• Market Trend Analysis: Continuously monitor and analyze market trends, competitor activities, and consumer insights to identify new opportunities, address potential gaps, and inform strategic decisions.
• Referral Programs: Implement and oversee effective referral programs to organically grow the Kérastase client base and strengthen salon partnerships.

2. Leadership & Talent Development:

• Growing Leaders & Building Bench Talent: Cultivate a high-performing sales team, actively mentoring and developing emerging leaders and building a robust talent pipeline for future growth.
• Team Optimization: Master the Kérastase compensation plan to effectively guide and empower the sales team to optimize their performance and earning potential.
• Stylist Community Mentorship: Extend mentorship and development initiatives to the broader professional stylist community, fostering their growth and strengthening their affinity for Kérastase.
• Drive Behaviors: Instill and reinforce behaviors that align with Kerastase values, fostering a collaborative, results-driven, and client-centric culture.
• Provide a Great Place to Win: Create an inspiring and supportive work environment where team members feel valued, empowered, and motivated to achieve their best.

3. Brand Management & Education Excellence:

• Industry Influence & High Visibility: Serve as a prominent industry influencer for Kérastase, engaging in high-visibility activities such as speaking engagements, industry events, and community outreach initiatives.
• Command Luxury Aesthetic: Ensure strict adherence to and command of Kérastase's luxury merchandising standards and brand aesthetic across all touchpoints within the zone.
• Drive Education Agenda: Lead and drive the education agenda within the zone for all salon partners, ensuring robust training and skill development that supports sell-out and brand expertise.
• In-Salon Market Share & Sell-Out Mentality: Focus intensely on growing in-salon market share by building and enforcing a strong sell-out mentality among salon partners, supported by diligent POS reporting accountability.
• Brand Protection & Diversion Action: Implement brand protection strategies, actively training the team on how to identify and address diversion activities to safeguard Kérastase's brand integrity.
• Build Brand Love: Cultivate deep brand love and loyalty within the professional community and among consumers through exceptional service, product expertise, and memorable brand experiences.

4. Operational Excellence & Innovation:

• High-Level Relationships: Develop and nurture strategic, high-level relationships with key stakeholders, salon owners, and industry partners.
• IT Platform Optimization: Oversee the successful implementation and ongoing optimization of new IT platforms and tools, ensuring seamless adoption and leveraging technology to enhance business operations and efficiency.

Skills and Competencies:

• Strategic Leadership: Ability to define vision, develop long-term strategies, and translate them into actionable plans to drive sustained business growth and drive your team to Region of the Year.
• Financial Acumen & P&L Management: Proven capability in managing budgets, analyzing financial statements, and making data-driven decisions to optimize profitability.
• Talent Development & Coaching: Demonstrated expertise in identifying, mentoring, and developing high-potential individuals, fostering a culture of continuous learning and growth.
• Market & Industry Expertise: Deep understanding of the beauty industry, luxury market dynamics, competitive landscape, and professional salon distribution channels.
• Influencing & Communication: Exceptional verbal and written communication skills, with the ability to inspire teams, and represent the brand effectively in high-profile settings.
• Relationship Building: Strong interpersonal skills to forge and maintain high-level relationships with key partners, clients, and internal teams.
• Brand Stewardship: Unwavering commitment to upholding and enhancing the Kérastase luxury image, aesthetic, and brand integrity.
• Analytical & Problem-Solving: Capacity to analyze complex data, identify root causes, and implement effective solutions to drive performance and overcome challenges.
• Business Development: Proactive approach to identifying new business opportunities, expanding market reach, and negotiating strategic partnerships.
• Results-Oriented: A strong drive to achieve and exceed ambitious targets, with a focus on measurable outcomes and accountability.

Qualifications:

• Bachelor’s degree
• 5 years of progressive leadership experience in sales management, preferably within the luxury beauty, prestige retail, or professional salon industry.
• Proven track record of driving significant profitable sales growth and within budgets.
• Exceptional leadership skills with a passion for developing and mentoring talent.
• Strong communication, negotiation, and presentation skills, with comfort in high-visibility speaking engagements.
• Deep understanding of the professional salon industry, distribution channels, and market dynamics.
• Ability to travel extensively within the assigned region with travel at 70%.
• Proficiency in excel, power point, systems, sales analytics tools, Microsoft Outlook tools.