Marketing Executive, Retention Marketing

Do you enjoy combining creativity with data and seeing the tangible results of your marketing efforts?

If reducing customer churn, building engaging campaigns, and growing within an ambitious marketing team sounds exciting to you, this might be your next step!

About Wolters Kluwer Tax & Accounting

Wolters Kluwer is a global leader in professional information, software solutions, and services for professionals in tax, accounting, finance, and compliance. We support customers worldwide with innovative, cloud-based solutions that help them work smarter and stay ahead in an evolving market.

Our Tax & Accounting division supports tax advisors, accountants, and SMEs with trusted software solutions and expert insights that simplify compliance, streamline workflows, and enable better decision-making. The division combines deep domain expertise with modern, cloud-based technology, including well-known solutions such as Twinfield and Basecone.

As the market evolves rapidly through digitalisation, AI, and new regulatory demands, the division is focused on innovation, customer experience, and long-term partnerships, making customer retention a strategic priority and a key driver of growth.

About our Marketing team

This role sits within the Region West Marketing team, covering the Netherlands, Belgium, and the UK. Based in the Netherlands, you’ll join a close-knit, collaborative team of marketing professionals who work closely together while also partnering internationally.

The team is currently undergoing an exciting transformation, with a strong strategic focus on customer retention and churn reduction in a highly competitive and fast-moving market; this role will directly impact the success of our retention strategies.

About the role

In this Marketing Executive role focused on Retention Marketing, you will play a key role in executing customer marketing initiatives, primarily for the Dutch market, with potential involvement in Belgium. You will manage marketing campaigns that directly impact customer engagement and retention. This is a hands-on role with high visibility, where execution, coordination, and collaboration are essential.

While the initial focus is on delivery, the role offers clear opportunities to grow into a more strategic position over time, with the potential to expand your scope across the region. You’ll report directly to the Head of Region West Marketing and work closely with colleagues across Marketing, Sales, Product, and Customer Success.

What will you do?

• Coordinate and execute churn reduction and customer marketing initiatives across the Netherlands (and partially Belgium).

• Lead marketing delivery for churn-focused projects, ensuring alignment with Sales, Product Marketing, and other key stakeholders.

• Collaborate with Product Marketing to design and execute retention and engagement campaigns.

• Plan, prepare, and deliver customer, partner, and user events in the Netherlands, working closely with internal teams and external partners.

• Coordinate end-of-year customer gifting initiatives in line with brand and budget guidelines.

• Create, maintain, and present marketing and event performance reports, translating data into actionable insights.

• Work with Product Operations on customer surveys and NPS programmes, including execution, analysis, and follow-up actions.

• Conduct market research to support marketing strategies and initiatives.

• Contribute to brainstorming sessions and idea generation for upcoming campaigns.

Your profile

You are curious, organised, and eager to learn, with a passion for technology-driven marketing and a desire to grow in a dynamic, international environment.

In addition, you bring:

• A Master’s degree in Marketing (or equivalent).

• At least 1 year of relevant marketing experience, including campaign execution and coordination.

• Strong organisational and project coordination skills.

• The ability to analyse marketing data and translate insights into actions. Familiarity with marketing automation tools is a plus.

• A growth mindset and eagerness to learn from others.

• Excellent communication skills, with fluency in both English and Dutch.

What makes this role interesting?

• A high-impact permanent, full-time position, with a direct contribution to reducing customer churn.

• Strong exposure to senior stakeholders in the UK, Belgium and the Netherlands, across Marketing, Sales, Product, and Customer Success.

• The chance to help shape how Wolters Kluwer positions itself in a market that is rapidly evolving towards AI and cloud-based solutions.

• A strong team culture with extensive coaching and mentoring, truly supporting your growth and development.

• Clear opportunities for skill development and career progression.

• A hybrid working model with 2 office days per week.