Product Marketing Manager - Platforms & Financial Products

Product Marketing Manager - Platforms & Financial Products

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

About the Role

Adyen is the financial technology platform of choice for leading SaaS Platform businesses like Toast, Lightspeed, Fresha and Zenoti.

SaaS Platforms are a key driver of growth for Adyen. As the Product Marketing Manager for Platform - Platforms & Financial Services, you will be crucial in enabling SaaS Platform partners to drive adoption of our solutions among their customers.

This involves:

• Bridging the gap between Adyen's internal product knowledge and our Platforms' customers needs.
• Ensuring Platforms have the necessary best practices and playbooks to maximize customer adoption.

This role will require a deep understanding of our Platforms partners and their customers, and you will play a key role in supporting and influencing their adoption of our payments and financial service products, including Capital, Card Issuing, and Bank Accounts. Your work will focus on creating scalable content, developing co-marketing initiatives, enabling our Platforms.

Key Responsibilities

• Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets.
• Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups.
• Customer insight: Act as the voice of the Platform customer by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities.
• Create compelling content: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools.
• Enablement of our Platforms partners: Develop and deliver training, tools, and resources to equip Platforms with the knowledge and materials needed to effectively sell and promote Adyen's products.
• Cross-functional collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.

Who you are

• 4 - 6 years of experience in B2B product/partner/customer marketing
• Have worked at a SaaS Platform, or fintech company
• Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
• A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges.
• A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.
• Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
• Proven track record of managing and executing global projects with measurable results.
• Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.
• Self-motivated with a hands-on approach and the ability to meet deadlines.
• Fluent in English, both written and spoken.